Microsoft dumps Ultimate Extras from Windows 7
Cites 'existing features' focus to explain why it's ditching add-on idea
"Our new approach to planning and building Windows doesn't have the capacity to continue to deliver features outside the regular release cycle," a company spokeswoman said in response to questions about Windows 7. "While our core development team is focused on building the next release; our sustained engineering team is focused on updates to existing features. As a result, we don't plan to create Ultimate Extras."
Microsoft said last week that it will deliver a Windows 7 Ultimate edition as part of the new operating system release, but it has not spelled out in detail any of the six versions' feature lists.
Ultimate Extras was among the elements Microsoft cited in the months leading up to the early-2007 release of Windows Vista Ultimate to distinguish it from lower-priced versions. According to Microsoft's marketing, Extras was to be "cutting-edge programs, innovative services and unique publications" that would be regularly offered only to users of Vista's highest-priced edition.
But users blasted Microsoft for the paltry number of add-ons it released and its leisurely development pace. Just five months after Vista was launched, critics started to complain, which led Microsoft to promise that it would do better.
Two months later, however, users again pounded Microsoft on blogs and the company's own support forums as its self-imposed deadline for delivering more add-ons came and went without any new downloads.
Currently, Microsoft barely mentions Extras in the online pitch for Vista Ultimate, where the feature has been relegated to a short paragraph at the end of a long list. "Sometimes you feel like a grown-up kid," it reads. "You love gadgets and anything that makes your computer more interactive. Windows Vista Ultimate Extras offer you additional security features and games that make Windows more fun and easier to use."
A company blog dedicated to Ultimate Extras, where company employees occasionally posted news of the feature, is no longer online. It was also a magnet for critics.
The last time that Microsoft offered new Extras to Vista Ultimate users was in September 2008, when it released a puzzle game, Windows Tinker; a sound effects package to go with the game; and a trio of DreamScene video screensavers.
Windows 7: Vista Reloaded
- New post-beta Windows 7 build leaks to Web
- Report: Free Windows 7 upgrades to run until January 2010
- Microsoft dumps Ultimate Extras from Windows 7
- HP says its netbooks will likely run three versions of Windows 7
- Economy could slow enterprise adoption of Windows 7
- Microsoft caves, will change Windows 7 UAC
- Microsoft tweaks Windows 7 UAC after new exploit code surfaces
- Microsoft cites 'click fatigue' for Windows 7 security change
Read more about Windows in Computerworld's Windows Topic Center.
- Why Projects Fail CIOs are expected to deliver more projects that transform business, and do so on time, on budget and with limited resources.
- The New Business Case for Video Conferencing: 7 Real-World Benefits Beyond Cost-Savings This whitepaper provides insight into the value of video conferencing in today's business environment, and how organizations are using visual collaboration to find...
- Gartner Magic Quadrant for Client Management Tools The client management tool market is maturing and evolving to adapt to consumerization, desktop virtualization, and an ongoing need to improve efficiency.
- Audit Ready and Asset Optimized: The Solid Promise of an Intelligent Software Asset Management Solution In this paper Frost & Sullivan examines the benefits of enterprise-grade Software Asset Management solutions, and how these solutions serve as the convergence...
- LIVE EVENT: 5/7, The End of Data Protection As We Know It. Introducing a Next Generation Data Protection Architecture. Traditional backup is going away, but where does this leave end-users?
- On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy... All Windows White Papers | Webcasts