Stop Working and Start Marketing: How to Break Out of the Box

As budgets constrict and marketers are expected to do more with less, the C-suite continues to demand results. Research reveals that 39% of marketers say proving the ROI of their marketing activities is their top marketing challenge. Marketers can’t afford to rely on creaky, siloed processes. They need a collaborative work management (CWM) solution that integrates workflows, collaborates and provides the right analytics. This white paper examines the current marketing landscape and reveals why marketers need a flexible system for their work, programs and processes.