Omnichannel Marketing Automation Guide

Customers today are inundated with ads and irrelevant messaging. 74% of customers say they aren’t receiving personalised messages. With the increased usage of adblockers, and emails going to spam, the message is clear: customers want a break from ads and irrelevant messages. Businesses need to break through the clutter to be seen and heard. For this an omnichannel presence is critical. This eGuide looks at the impact omnichannel marketing automation can have on customers, and how businesses can implement it seamlessly.