Driving Growth & Profitability in the High-Tech Industry

"It is not the strongest or the most intelligent who will survive, but those who can best manage change."


This insight is attributed to Charles Darwin, who famously codified biological change but whose observation would also seem to neatly summarize today’s changing high tech sector.

Multiple industry forces have had a significant impact on manufacturers in the high tech industry for some time. Leading the charge is the major shift to cloud and subscription revenue models, in which customers subscribe to a tech vendor’s hardware or software, and revenue derived from that hardware or software flows in over the length of the customers’ lifecycle rather than in a single, up-front payment.