Driving Profitable Behavior Change with Incentives

Outcomes are not the only measurement of success in a partner incentive program. Short-term wins don’t necessarily equal long-term victory. You need programs that engage the partner in your sales process and reward them for behaviors that align with your business goals. Other approaches may work in the short run but have to be re-evaluated regularly. Wouldn’t it be better if we had a long-term outlook that leads to more profitable programs for the long haul?