The Value of Predicting Customer Churn

Attracting new customers is expensive but the cost of losing them is far worse. Your customers are more empowered than ever and they are faced with an abundance of choices and information everyday. They're looking for personalised differentiated experiences, and are not afraid to shop around. In response, businesses are working harder to attract new customers and engage existing ones. This whitepaper discusses how businesses can identify and address customer churn challenges by harnessing the power of data and analytics.