William Swislow, 2015 Honoree

Title
President
Employer
William Swislow & Associates (formerly CIO and senior vice president, product, Cars.com)
Location
Chicago
Coolest project:
Responsive/adaptive website design. It requires using established publishing technologies, but with architecture customized to our needs.
Fast ROI project:
A combination of user testing and small, inexpensive changes to site labels and page structure resulted in a 40% improvement in one of our key business metrics.
What's your boldest prediction for IT in the next five years?
The convergence of big data and consumer-facing applications will create the kind of mind-reading knowledge of user expectations and desires that used to be pure science fiction.
How do you find time to innovate?
I work systematically to delegate as much responsibility as I can, which gives me time to attend conferences, read and generally think about new directions.
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