Werner E. Kruck, 2014 Honoree

Chief operating officer
Security First Insurance
Ormond Beach, Fla.
Coolest current project:
We're developing real-time content videos to increase engagement with customers, help them better understand policy coverage and provide them with information that helps them efficiently navigate through the claims process.
Boldest IT prediction:
IT will cease to be a separate department in most companies. The function will be integrated with operations and the focus will shift from working on IT projects to developing company solutions using IT.
How do you evaluate emerging technologies?
We assess those that appear to show promise and conduct pilot projects. We don't have to seek layers of approvals before a pilot, but we perform due diligence to determine if the technology would benefit our company.
How are you building an IT department for the future?
We are building strong technical partnerships and outsourcing many 'as-a-service' IT tasks so we can focus on implementing IT projects that meet company-specific needs.
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