Cindy Elkins, 2014 Honoree

- Title
- Vice president and head of IT Americas
- Employer
- Genentech
- Location
- South San Francisco, Calif.
- How many times have you had to reinvent yourself in your career?
- At least eight times -- software developer to project manager, individual contributor to people manager, people manager to architect-strategist, IT person to business general manager, high-tech industry to biotech industry, functional leader to site leader, single site to multicontinent team, and most recently traditional IT to healthcare IT.
- How have you incorporated social media into your own work?
- Upon joining Genentech, I distributed monthly podcasts so I could connect to the team in a consistent and authentic way through voice. I'm also 'all in' with Google+ internally and post regular updates. Both of these allow me to connect to people in a personal yet scalable way.
- How do you evaluate emerging technologies?
- Through our Idea Incubator, which allows us to prototype any idea in two to three weeks. With this, IT can stay a step ahead because every moment matters for our patients.