David Schmoock, 2013 Honoree

President, global end user computing sales
Dell (former president Lenovo North America and senior vice president, Lenovo Group)
Round Rock, Texas ,
How have you incorporated social media into your own work?
By enabling my team to schedule roundtables, volunteer for projects, share thoughts, do quick coaching, run our community outreach and recognize other people who utilize the benefits of social media. It has been a huge productivity enhancement.
A recent example of your leadership style:
I'm very direct, but extend trust to my team. During a recent large deployment, I empowered them to make decisions within an agreed-to framework. While I coached the team around some of the decisions, I didn't force alignment based on my opinions.
Your relationship with a key business leader:
IT and business should be interlocked. You have to be the advocate for the business to make sure your team meets business requirements. However, you also need to be the advocate for IT to ensure you get the right level of discussion and flexibility to make a project successful.
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