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adobe systems headquarters san jose

Adobe continues its march to the cloud

Adobe, once known only for its creative suite, has become a huge player in the broader marketing space. I sat down with an exec ahead of their EMEA conference to reflect.

Sprinkler watering grass

Sprinklr takes on the big boys of customer experience

It’s a busy space with some high-profile players, so you’d be forgiven for being unaware of Sprinklr.

microsoft linkedin

LinkedIn ramps up its sales tool offering

Apart from the data value, there was a good reason that Microsoft acquired LinkedIn.

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