Augmented Reality
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Has Apple's Tim Cook put everything on the line for Apple Reality?
If there's a turf war between Apple’s operations and design teams, the first-generation Apple AR glasses may not pass the taste test.
‘Digital twin’ tech is twice as great as the metaverse
The metaverse is all about escaping the real world. The digital twin idea is about making the real world better.
Teams across all of Apple are now focused on mixed reality
Speculation about the company's plans for mixed-reality glasses suggest development now involves teams from across every part of the company.
Microsoft cuts HoloLens, Xbox, Surface jobs as industrial metaverse team said to fold
Microsoft has confirmed its is laying off staff working on Hololens, Surface, and Xbox products, as reports surface that it will cut its industrial metaverse unit.
Apple wants to build a new computing platform with AR
Apple’s plan to create an App Store and a consumer-simple way to create mixed-reality apps is the most important insight into its strategy we've seen yet.
Your next job recruiter might be an AI bot
As companies scramble to fill jobs at a time when talent is hard to find, many are turning to artificial intelligence to find, interview, and match candidates to much needed skills.
Apple won’t announce VR for the rest of us at WWDC
At first, Apple's pricey mixed-reality devices will be pitched toward business, developers, and pros — but that doesn't mean your business should ignore them.
Apple gives up on 'Reality,' but still wants to extend it
Collaborative environments, training, and experiences such as virtual visitor and product tours will dominate the first wave of enterprise Apple xrOS development.
Spot virtual workplace creators on the future of work
“We believe that the right technologies already exist today and simply haven’t been leveraged correctly in a work context,” say Gordon Hempton and Wes Hather, co-founders of the Spot virtual workplace platform.
How ‘synthetic media’ will transform business forever
Over the next 10 years, AI will improve, accelerate and transform the creation of video, sound, and words
Lenovo Tech World 2022: aiming for a metaverse upgrade?
When it comes to virtual reality, most people think first about Meta's efforts. But Lenovo's take on it offers more of the reality part of the equation — just what's needed for success.
How will Meta handle a dose of Apple Reality?
Apple is preparing to introduce its first-generation mixed-reality device following years of development. Meta is upset and is trying to score a few punches before its competitor enters the ring.
Extended reality — where we are, what’s missing, and the problems ahead
Whether it's virtual reality, augmented reality or the broader extended reality, things are heating up in the market. But we're not yet ready for all these realities.
America is (almost) ready for Apple Reality distortion
As we wait on Apple’s iPhone, Apple Watch, and AirPods Pro refresh event later today, spare a thought for another big reveal, mixed reality glasses branded Reality One.
Why Apple is building two different smartglasses platforms
A new theory is coming into focus: Apple’s first face computer probably won't be for you. It'll be for the developers.
Q&A: Real estate exec sees '15-minute city' concept migrating from Europe to the US
As companies rethink how to use in-person office space, and in many cases shutter underutilized real estate, newer concepts are taking hold to offer employees daily urban necessities and amenities — all within a 15-minute foot or bike...
Nvidia: Avatars could replace human speakers
At this week’s Siggraph event, Nvidia offered a multimedia presentation that showcased the company’s technology and demonstrated how easily avatars could replace real people on stage.
Apple builds slowly, thinks laterally, knows its customers
As development of the first-generation of its next platform, AR glasses, inches to a close, Apple’s innovation engine turns to content.