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Putting Big Data to Work for Marketing – Finally We Can Connect All the Dots
Big Data technology is a perfect fit to answer questions like “which programs work?” and provide account views for Account-Based Marketing. We pulled our Marketing data together into a Data Lake in just 60 days. Finally, we can...
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The Importance of Data in Digital Disruption
Business has changed. Today, almost every CEO is talking about the potential of an Uber or Airbnb disrupting their business. Disruptors win because they put data at their core. How can you remain relevant?
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Turn Big Data into Big Value with Master Data Management
Big data analysis is rapidly getting mainstream adoption in the Fortune 1000, but often without delivering strong business value. Why? A lack of data management quickly turns a data lake into a data swamp.
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Three Considerations for the New Security Landscape
The ability to secure corporate and customer data is a conversation that has moved from technologists up to C-level executives and the board. Since the new data security landscape is unknown territory for many executives, here are...
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Healthcare Data Protection and Privacy Prognosis—Still Critical but New Treatment is Available
My healthcare data is what I want protected the most (intimate details about my family’s health, where we live, and financial information). Anything and everything a hacker could want! It is safe? As a data security professional and...
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You Snooze You Lose: The Road to Business Value is Paved with Data
Data governance as an organizational discipline is needed now more than ever, and isn’t it time that business leaders stop expecting IT to carry this weight alone?
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6 Trends That Will Move the Needle on Analytics
Analytics initiatives that deliver business value start with strong data management. Here are six important trends to consider as you build your data management platform and architecture.
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The Force Awakens and Big Data Management
Big data may seem new. In truth, it was around a long time ago, in a galaxy far, far way. This post shows how the plot of Star Wars: The Force Awakens proves the value of Big Data Integration, Big Data Quality, and Big Data Security.
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7 Steps to Customer Experience Excellence
Customer experience is the new currency of business competition. Failing to create a single, authoritative view of customer data is a fatal flaw—without it, you will never root out the causes of bad customer experiences.
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April Fools: Oops, I Have the Wrong Contact Information!
Nearly every day there is a story about a business that mixed up something as basic as having a customer’s correct address, email address, or phone number. Rather than hurt your business’ reputation, learn how you can validate...
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Fishing for Better Big Data Insights with an Intelligent Data Lake
Fishing in a lake and a data lake are much the same. Data scientists must not only go where the fish are for big data insights, but also find a way to quickly build the data pipeline that turns raw data into business results.
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The Tipping Point for Cloud Analytics
Cloud has been a “trend” in IT for nearly a decade. So why are businesses finally making the shift to cloud analytics now? A recent study of IT and business leaders reveals that cloud analytics adoption has reached a tipping point.
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How the Easter Bunny Ensures Supply Chain Traceability
The Easter Bunny faces a number of challenges related to supply chain sustainability and traceability. This articles highlights solutions that can help the Easter Bunny – and supply chain, sourcing, and procurement executives – tackle...
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The Keys to Putting IoT Data to Work for Your Organization
Much of the talk about IoT focuses on the things themselves. However, the greatest value comes from combining the data generated by devices with other enterprise data to uncover insights and establish predictive models.
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A Sea Change in the Data Market
The data market is facing a set of inflection points in: location, processing and management. As these inflection points drive increased volume, variety and importance of data, the role of data integration and management becomes...
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Does Big Data Need Citizen Data Scientists?
As big data rounds the corner of relevance, CIOs are seeing the value of “citizen developers” since recruiting large numbers of data scientists is proving difficult. Self-service becomes an interesting response, but how can CIOs...
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Success of IoT Revolution Hinges on Master Data Management
The value and impact of the Internet of Things (IoT) on business is huge. Master Data Management provides context – an absolute must to ensure companies get actionable insights and derive maximum value from IoT data.
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Immersive Customer Experiences: Consumer Virtual Reality is Here!
Today’s consumer is connected and expects to have their needs met instantly. Virtual Reality allows the consumer to be deeply immersed; giving brands the opportunity to deliver unprecedented levels of engagement with their target...
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Another Tipping Point: Imagination!
3D printing is at a tipping point, but what has caused it to “tip”? Imagination and data! Advancements in big data analytics “are playing a critical role in this trend” by “intensifying 3D printing’s effects on our increasingly...
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Hybrid is Better than Pure Breed! And Data Must Be Managed in Hybrid Cloud!
The journey to the cloud is inevitable and leads to hybrid cloud architecture. Data management challenges abound in this new paradigm. This blog explores how hybrid cloud makes data management more challenging than ever and covers key...
