5 lessons learned from building a data pipeline
Considering building a data pipeline in-house? Consider these five lessons first.
To build or buy software: Ask these 5 questions first
Whether to build or buy software is a common question organizations of all sizes face. There are benefits to both. Here are five questions you can ask yourself next time you're facing a build-versus-buy scenario.
Still afraid of data? Let’s start with the fundamentals
Creating a culture that embraces data-informed decision making isn’t always easy, but once it’s done, it is always worth it.
Is Mashable’s focus on video and sponsored content just a trend?
Are digital publishers thinking about their content in a 'video-first' way? Parse.ly CEO Sachin Kamdar explores some industry trends in video.
4 content optimization tactics you can implement today
Let’s take a look at a few ways that any content pro can make the most of existing articles.
Customizing the customer experience with DMPs
Thanks to today's data management platforms (DMPs), brands are becoming more sophisticated in how they collect, store and analyze data in order to improve their customer experience.
4 clever ways for digital publishers to monetize content
What's the most effective way for a publisher to stay profitable?
Why publishers should pay more attention to on-site search
Parse.ly CEO Sachin Kamdar sits down with Ophélie Lechat, at SitePoint, to discuss how important on-site search is to publishers, and what you can do to further leverage the data it collects.
The promise of predictive analytics for Web content
As companies continue to improve their ability to extract precise and meaningful insights from big data, the importance of using analytics to craft an effective content marketing strategy will only increase.
Is relying on a single content platform like Facebook worth the cost?
If you’re a website that wants to be “audience-first,” does exclusively distributing your content on a platform like Facebook Instant Articles make sense for your readers?
3 ways to make social sharing work for publishers
It’s still early to effectively weigh the pros and cons of these social media partnerships for digital publishers, but what’s certain is that the way that readers access content -- and the way that publishers distribute it -- is...
Why do websites take so long to load?
A web page might be slow to load because it is graphics-heavy or bogged down with animation, auto-loading videos, or other bells and whistles. Ads can also slow down load time considerably. Or it might be a hidden issue causing...
The myth of the 'golden metric'
What metrics actually matter? What role do they play for audience managers as we move into 2016? How should we approach all the charts and graphs presented by our myriad analytics platforms?
Dominate the new news cycle with 4 audience engagement questions
By understanding general trends in the digital daily news cycle and by focusing on your loyal readers’ behavior and preferences, it is possible to create new digital deadlines to help your content make the biggest possible impact.
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