Rob Enderle

Opinions expressed by ICN authors are their own.

Rob Enderle is president and principal analyst of the Enderle Group, a forward looking emerging technology advisory firm. With over 25 years’ experience emerging technologies he has provided regional and global companies with guidance in how to better target customer needs with new and existing products; create new business opportunities; anticipate technology changes; select vendors and products; and best marketing strategies and tactics. Although most analysts are specialists, Rob has been ranked to top technology generalist in the world for several decades.

In addition Rob currently writes for USA Herald, TechNewsWorld, IT Business Edge, TechSpective, TMCnet and TGdaily. In addition, Rob trained as at TV Anchor and appears regularly on Compass Radio Networks, WOC, CNBC, NPR and Fox Business.

Before founding the Enderle Group Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. While there he worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford and Siemens.

Before Giga, Rob was with Dataquest covering client/server software where he became one of the most widely publicized technology analysts in the world and was an anchor for C/Net. Before Dataquest Rob worked for IBM as was in IBM’s executive resource program. As part of that program he managed or reviewed projects and people in Finance, Internal Audit, Competitive Analysis, Marketing, Security and Planning.

Rob holds an AA in Merchandising, a BS in Business, and an MBA, and he sits on the advisory councils for a variety of technology companies.

Rob’s hobbies include sporting clays, PC modding, science fiction, home automation and computer gaming.

The opinions expressed in this blog are those of Rob Enderle and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

Microsoft ups effort to get firms off Windows 7 with FastTrack

Microsoft ups effort to get firms off Windows 7 with FastTrack

The Windows 10 FastTrack service is designed to help folks in the operating system slow lane, late to the migration party and now facing Windows 7 end-of-life. Updating to new operating systems has always been problematic, and this...

At the AMD Epyc 2 launch, I saw the future of the PC

At the AMD Epyc 2 launch, I saw the future of the PC

The Epyc/Ryzen-powered Microsoft Virtual PC solution demo was the first time I saw the Microsoft Virtual PC functioning – and it was awesome. Cloud-based virtual PC instances are the future of the PC, and apparently, it’s coming...

NVIDIA’s GauGAN once again showcases the future of AI personal computing

NVIDIA’s GauGAN will transform those of us that can’t draw into true artists, and similar technology is transforming what we read and how we write to improve productivity and significantly enhance both our skills and our speed. This...

Augmented reality and the problem of obsolescing the laptop computer

Augmented reality and the problem of obsolescing the laptop computer

AR could, but currently isn’t, changing the laptop computer into something far more portable and advanced. With the advent of the virtual desktop and 5G, we’ll be able to create tiny personal computers…but without addressing the...

Intel’s turnaround is showing strong potential

Intel’s turnaround is showing strong potential

Intel’s CEO Bob Swan seems to have a good grasp of the problems the company faces, and their executive team shows more strength and diversity than ever before. Will their success all come down to whether or not they can get the...

Microsoft Inspire:  A picture into the future of Microsoft

Microsoft Inspire: A picture into the future of Microsoft

Microsoft’s huge partner show starts next week and promises to provide a unique view into Microsoft’s near-term future and priorities. The event also showcases one of Microsoft’s long-term competitive advantages in their partner...

Anticipating a Microsoft Surface laptop designed by Jony Ive

Anticipating a Microsoft Surface laptop designed by Jony Ive

I’ve been thinking a lot about the drama over at Apple with Jony Ive leaving the company and the reports that Apple no longer cares about design. I think the obvious product line for him to work his magic on is the Microsoft Surface,...

Beyond Limits: Rethinking the next generation of AI

Beyond Limits: Rethinking the next generation of AI

A new AI company called Beyond Limits took an idea from space exploration and turned it into a fascinating new self-training AI. This new AI – which is already being used in finance, healthcare and petrochemical industries –...

Cisco’s Webex future: they got it right this time

Cisco’s Webex future: they got it right this time

Is the coming update to Cisco’s Webex, one of my all-time least favorite video conferencing products, a light at the end of what has been a dark tunnel for video conferencing/collaboration products?

Apple, Microsoft and a radical new theory on the evolution of computing

Apple, Microsoft and a radical new theory on the evolution of computing

Is Apple’s announcement that iCloud will be available in the Microsoft store a bellwether of a very different theory on computing evolution? Have proprietary and locked-in strategies given way to embracing competition with an emphasis...

The upside – and potential downside – of Apple’s WWDC twin OS PC strategy

The upside – and potential downside – of Apple’s WWDC twin OS PC strategy

One of the more interesting announcements at Apple’s WWDC indicates they finally seem to be making the move from x86 to ARM for their desktop PCs. It appears to be the opposite of what Microsoft did in the 1990s…which didn’t work out...

Varjo XR-1:  Rethinking mixed reality and building for the wearable computing future

Varjo XR-1: Rethinking mixed reality and building for the wearable computing future

Can the current problems with augmented reality (AR) and virtual reality (VR) be overcome by what is called either mixed or extended reality (MR/XR) technology? As a harbinger of this blended future, the Varjo XR-1 headset is an...

UCSF and NVIDIA may have just saved us from our noisy future

UCSF and NVIDIA may have just saved us from our noisy future

A breakthrough by the University of California San Francisco using NVIDIA’s AI architecture to create an electrocardiographic link to your brain has resulted in voice-free vocal communication. This could enable the future of...

Lenovo Accelerate: The coming disruptive evolution/evolution of the laptop

Lenovo Accelerate: The coming disruptive evolution/evolution of the laptop

Announcements made at Lenovo Accelerate could indicate a potentially disruptive PC landscape over the next 3-10 years. At the end of this cycle, PCs will certainly look and work very differently than they do today.

Microsoft mixed reality: From a proof of concept to a real enterprise-class offering

Microsoft mixed reality: From a proof of concept to a real enterprise-class offering

One of the more interesting presentations at Microsoft Build was immediately followed by a stream from Google I/O on the same subject. I believe this transitions HoloLens from more of a proof of concept into a real product. I also...

Trillion-dollar Azure Microsoft vs. Windows Microsoft: Finding the better path

Trillion-dollar Azure Microsoft vs. Windows Microsoft: Finding the better path

Conventional wisdom dictates that, to be successful, companies need to aggressively focus on competitors and investors. That ethos certainly defined the Windows-era Microsoft. But today’s Azure-focused Microsoft is far more...

The birth of the virtual window

The birth of the virtual window

The Atmoph Window 2 could change night into day, a bad view into an amazing one, and likely change the attitude of many of us that occupy horrid windowless offices for the better. And the world needs more technology that could make...

Microsoft and the birth of the responsible AI

Microsoft and the birth of the responsible AI

Google’s (now-disbanded) Artificial Intelligence Ethics board and Microsoft’s Responsible AI initiative are critical not only to the utility and safety of AIs but also the potential survival of the race. Getting this right is likely...

How AR, the cloud and AI could change the courtroom experience for the better

How AR, the cloud and AI could change the courtroom experience for the better

After a less-than-ideal tech experience in the CA courts, I look at how AR, AI and the cloud could vastly improve legal trials by removing complexity, increasing reliability and significantly increasing the ability of attorneys (to...

The coming virtual desktop/gaming war: Why your 2025 PC will be in the cloud

The coming virtual desktop/gaming war: Why your 2025 PC will be in the cloud

Looking at both the Windows Virtual Desktop preview and the Google Stadia gaming cloud service, it’s clear these two companies are going to run hard at each other with their unique advantages…but both could be disrupted by Amazon’s...

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