Rob Enderle

Rob Enderle is president and principal analyst of the Enderle Group. Previously, he was the Senior Research Fellow for Forrester Research and the Giga Information Group. Prior to that he worked for IBM and held positions in Internal Audit, Competitive Analysis, Marketing, Finance and Security. Currently, Enderle writes on emerging technology, security and Linux for a variety of publications and appears on national news TV shows that include CNBC, FOX, Bloomberg and NPR.

With an AI back end, could we create an anti-abuse OS?

With an AI back end, could we create an anti-abuse OS?

An OS-level feature could not only help us become better people, it could help us create a better world.

The critical path to success for the Always Connected PC

The critical path to success for the Always Connected PC

The Always Connected PC is a huge joint initiative by both Qualcomm and Microsoft, but often efforts like this are defined by what they don’t do well as opposed to what they do well.

Windows on ARM and the future of PCs as a Service

Windows on ARM and the future of PCs as a Service

The looming battle has implications for the future of Windows and the future of both PCs and smartphones.

Microsoft Surface Book 2:  the best product that never should have existed

Microsoft Surface Book 2: the best product that never should have existed

In the end, while generally building a product as a parts supplier (any tier) is a bad idea, Surface and Hololens both showcase that every rule can have valid exceptions.

The big unspoken problem with digital assistants

The big unspoken problem with digital assistants

AI-driven virtual assistants are supposed to adapt the system to the human not the other way around.

Surface Pro with LTE:  changing a mindset

Surface Pro with LTE: changing a mindset

If you find yourself on a laptop or tablet that is always connected in a year or so, you may have this new Surface product to thank for it.

What's wrong with PCs as a Service

Could we see a Subscription Windows — Windows as a Service — on the way?

Windows Mobile RIP – or how Steve Ballmer committed avoidable career suicide

Windows Mobile RIP – or how Steve Ballmer committed avoidable career suicide

Windows Mobile was perhaps the most important product for past Microsoft President Steve Ballmer to get right. He had every opportunity, the right skill set, plenty of resources, one of the best past strategies, and even a heads up...

Windows On Snapdragon: the promise and problem of building an iPad Pro killer

Windows On Snapdragon: the promise and problem of building an iPad Pro killer

Windows On Snapdragon has an opportunity to better address the needs of users who are considering and using iPad Pros today but execution will be critical to avoid Zune and Windows RT failures. We look at what Microsoft, Qualcomm,...

The virtual keyboard and the beginning of the end for physical user PC controls

The virtual keyboard and the beginning of the end for physical user PC controls

As we move to Mixed Reality, controls are going to have to change. A recent patent by Microsoft for a virtual keyboard is just the tip of the iceberg for what is likely to come.

Microsoft Security stopped being an oxymoron with the acquisition of Hexadite

Microsoft Security stopped being an oxymoron with the acquisition of Hexadite

How Microsoft shifted from thinking security was someone else's job to making it a strategic part of their Windows platform.

The coming evolution of the conversational interface

The coming evolution of the conversational interface

To make this jump we have to overcome what killed Microsoft Bob: our resistance to change. Halo may make all the difference.

Cortana:  anticipating a true conversational interface for Windows

Cortana: anticipating a true conversational interface for Windows

Mixed reality will force Windows to evolve to take Cortana from just a feature, to the primary user interface for Windows. Moving from Pen, Keyboard, and touch to a true conversational interface – this is why and how we'll eventually...

Apple vs. Microsoft Windows – lessons both failed to learn from each other

Apple vs. Microsoft Windows – lessons both failed to learn from each other

Both Apple and Microsoft failed at strategic efforts that subsequently the other firm succeeded with. Apple failed to both license their OS and sell hardware, but Microsoft Surface showcases that can work. Microsoft failed to take a...

Windows 10 Pro for Workstations: undoing a huge 1990s mistake

Windows 10 Pro for Workstations: undoing a huge 1990s mistake

When Microsoft launched Windows XP they unfortunately lost focus on the unique needs of engineers and others that used workstations. They just reversed that mistake with Windows 10 Pro for Workstations. What makes this unique version...

Windows 10 finally has become an adult product with a child’s heart

Windows 10 finally has become an adult product with a child’s heart

Windows 10 is maturing to finally place the needs of the user in the forefront again.

How to deal with a manager who hates you

How to deal with a manager who hates you

Sometimes it’s your boss, sometimes it’s you. Columnist Rob Enderle writes that it’s important to figure out why you and your manager don’t get along. Then you have to decide if it’s something you can fix or if you simply need to get...

Why iOS and Android will become obsolete

Why iOS and Android will become obsolete

The market is eventually going to move to one product that scales from a smartphone to a PC. Columnist Rob Enderle says it doesn’t appear that either Apple or Google will dominate this coming shift.

Why you shouldn’t trust cloud service providers

Why you shouldn’t trust cloud service providers

It’s hard enough really trusting your own employees these days. So when it comes to employees of cloud service providers, columnist Rob Enderle writes you definitely shouldn’t trust them.

VMworld Promises an Amazing Future of Virtual Machines

VMworld Promises an Amazing Future of Virtual Machines

VMware and its partners were busy at VMworld. Three specific announcements suggest that the company has big plans for the future of virtual hardware, thin clients and security in virtualized environments.

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