Rob Enderle

Contributor

Opinions expressed by ICN authors are their own.

Rob Enderle is president and principal analyst of the Enderle Group, a forward looking emerging technology advisory firm. With more than 25 years’ experience in emerging technologies, he provides regional and global companies with guidance in how to better target customer needs with new and existing products; create new business opportunities; anticipate technology changes; select vendors and products; and identify best marketing strategies and tactics.

In addition to IDG, Rob currently writes for USA Herald, TechNewsWorld, IT Business Edge, TechSpective, TMCnet and TGdaily. Rob trained as a TV anchor and appears regularly on Compass Radio Networks, WOC, CNBC, NPR, and Fox Business.

Before founding the Enderle Group, Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. While there he worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford, and Siemens.

Before Giga, Rob was with Dataquest covering client/server software, where he became one of the most widely publicized technology analysts in the world and was an anchor for CNET. Before Dataquest, Rob worked in IBM’s executive resource program, where he managed or reviewed projects and people in Finance, Internal Audit, Competitive Analysis, Marketing, Security, and Planning.

Rob holds an AA in Merchandising, a BS in Business, and an MBA, and he sits on the advisory councils for a variety of technology companies.

Rob’s hobbies include sporting clays, PC modding, science fiction, home automation, and computer gaming.

The opinions expressed in this blog are those of Rob Enderle and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

Nvidia: Avatars could replace human speakers

Siggraph preview: How Nvidia envisions the omniverse as a powerful productivity tool

Siggraph preview: How Nvidia envisions the omniverse as a powerful productivity tool

It’s not enough to have cutting-edge technology; you also have to sell it if you’re going to be successful.

Real Messenger: The birth of an industry-centric social network?

Real Messenger: The birth of an industry-centric social network?

One of the problems with social networks is that they tend to be broad and unfocused, which isn't ideal for business. That's why Real Messenger might be onto something.

NetApp’s Spot PC: a foundation for a new desktop paradigm?

NetApp’s Spot PC: a foundation for a new desktop paradigm?

NetApp may be on the right track with its modern take on a traditional thin client, the Spot PC. But it could see quicker success by partnering with another company.

Zuckerberg, Musk and how to mitigate bad executive decisions

Zuckerberg, Musk and how to mitigate bad executive decisions

When corporate leaders make bad decisions, it’s time to turn to employee metrics to try to ameliorate the damage.

The evolution (and eventual end) of computer monitors

The evolution (and eventual end) of computer monitors

For 40 years or so, we've used computer monitors to work with our desktops and laptops. But as as head-mounted displays advance, how we see the online world is going to change.

Human digital twins and evolution: The real Westworld?

Human digital twins and evolution: The real Westworld?

At the moment, digital twins are rudimentary and limited. But as they evolve, could we wind up with Westworld-type twins that could be a boon to productivity?

Merlynn and the promise of human ‘digital twins’

Merlynn and the promise of human ‘digital twins’

The prospect of using a "digital twin" to handle onerous, routine tasks at work may appeal to some workers. But there are pitfalls, too.

The productivity advantages of Microsoft Azure: vertical focus

The productivity advantages of Microsoft Azure: vertical focus

Microsoft this week talked up its cloud-based sustainability efforts, but what it envisions could go far beyond that one issue.

NetApp’s cloud-based Spot PC: Right solution, right direction, wrong company

NetApp’s cloud-based Spot PC: Right solution, right direction, wrong company

A look at some prominent vendors’ past tech failures sheds light on why NetApp’s well-timed Windows 365 offering is likely to fail.

Microsoft takes productivity, collaboration to the top floor at Build

Microsoft takes productivity, collaboration to the top floor at Build

At this year's Build event, Microsoft showed how serious it is about deepening the collaboration capabilities in its software.

How multiverse simulation can speed up innovation

How multiverse simulation can speed up innovation

When it comes to research and development for new products, time matters. And multiverse simulations can shave off years from start to final product. Just ask the military.

Dell, Cisco, and HP vs. Apple and the hybrid-work test

Dell, Cisco, and HP vs. Apple and the hybrid-work test

Apple's under fire from employees who don't like its hybrid return-to-the-office plans. Maybe it could learn something from some of its tech rivals.

Dell’s sustainability program envisions a better future

Dell’s sustainability program envisions a better future

When it comes to sustainability and technology, there's a lot of energy coming from Dell.

The hybrid workplace needs to work for everybody

The hybrid workplace needs to work for everybody

After talking to Kristi Woolsey, a BCG Smart Environments Group consultant, I get the sense that many companies may be missing the boat when it comes to settling on hybrid workplace plans.

Nvidia’s StyleGAN could up-end a lot of creative industries

Nvidia’s StyleGAN could up-end a lot of creative industries

If you take a lot of images, add in a dose of powerful artificial intelligence, and blend them all together, what do you get?

Mergers and acquisitions and takeovers — oh my!

Mergers and acquisitions and takeovers — oh my!

Elon Musk’s move to buy Twitter this week might not work out as well as he thinks. Hostile takeovers can often lead to Pyrrhic victories.

Windows 11 — we haven’t seen anything, yet

Windows 11 — we haven’t seen anything, yet

Microsoft this week talked up a number of changes and advances it plans to roll out for Windows 11 in the year ahead. Here's what the company has in mind.

BCG shows how to use AI the right way

BCG shows how to use AI the right way

Consulting firm BCG is using artificial intelligence to help companies improve business process efficiencies.

Nvidia GTC: Building the digital you

Nvidia GTC: Building the digital you

In the not-too-distant future, we could all be running around in multiple places as digital avatars.

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