Rob Enderle

Rob Enderle is president and principal analyst of the Enderle Group. Previously, he was the Senior Research Fellow for Forrester Research and the Giga Information Group. Prior to that he worked for IBM and held positions in Internal Audit, Competitive Analysis, Marketing, Finance and Security. Currently, Enderle writes on emerging technology, security and Linux for a variety of publications and appears on national news TV shows that include CNBC, FOX, Bloomberg and NPR.

Still looking forward to the promise of the converged desktop

The promise and the power of the business-focused IBM Watson digital assistant

The promise and the power of the business-focused IBM Watson digital assistant

Digital assistants today will clearly pale in comparison to what they will evolve into. IBM is leading the charge for this next generation, and it is targeting not the home, but business.

Microsoft’s reorganization: Anticipating a massive personal computer cloud evolution

Microsoft’s reorganization: Anticipating a massive personal computer cloud evolution

This Redmond reorg potentially goes well beyond Microsoft, and heralds what could be another massive market shift that most of us won’t be ready for.

By 2020, we’ll be using Windows in the cloud

By 2020, we’ll be using Windows in the cloud

In just a few years, we’ll have a lot of compelling alternatives to a running apps on locally on a PC and this will drive a trend similar to what happened to Blockbuster and Netflix.

The future of Windows-as-a-Service

The future of Windows-as-a-Service

Moving to a cloud- and stream-based service could do amazing things to our security exposure and remove much of the pain of patching.

Target, education: Windows S vs MacOS vs Chrome

Target, education: Windows S vs MacOS vs Chrome

As Microsoft looks to entrench their hold on the education market, can they compete with the appealing, competitive offerings by Apple and Google?

CES 2018: Microsoft’s broad near-term vision of our very different technology future

CES 2018: Microsoft’s broad near-term vision of our very different technology future

The near-term future of personal technology strategy from Microsoft comprises five distinct areas.

With an AI back end, could we create an anti-abuse OS?

With an AI back end, could we create an anti-abuse OS?

An OS-level feature could not only help us become better people, it could help us create a better world.

The critical path to success for the Always Connected PC

The critical path to success for the Always Connected PC

The Always Connected PC is a huge joint initiative by both Qualcomm and Microsoft, but often efforts like this are defined by what they don’t do well as opposed to what they do well.

Windows on ARM and the future of PCs as a Service

Windows on ARM and the future of PCs as a Service

The looming battle has implications for the future of Windows and the future of both PCs and smartphones.

Microsoft Surface Book 2:  the best product that never should have existed

Microsoft Surface Book 2: the best product that never should have existed

In the end, while generally building a product as a parts supplier (any tier) is a bad idea, Surface and Hololens both showcase that every rule can have valid exceptions.

The big unspoken problem with digital assistants

The big unspoken problem with digital assistants

AI-driven virtual assistants are supposed to adapt the system to the human not the other way around.

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