Rob Enderle

Rob Enderle is president and principal analyst of the Enderle Group. Previously, he was the Senior Research Fellow for Forrester Research and the Giga Information Group. Prior to that he worked for IBM and held positions in Internal Audit, Competitive Analysis, Marketing, Finance and Security. Currently, Enderle writes on emerging technology, security and Linux for a variety of publications and appears on national news TV shows that include CNBC, FOX, Bloomberg and NPR.

The future of Windows-as-a-Service

Target, education: Windows S vs MacOS vs Chrome

Target, education: Windows S vs MacOS vs Chrome

As Microsoft looks to entrench their hold on the education market, can they compete with the appealing, competitive offerings by Apple and Google?

CES 2018: Microsoft’s broad near-term vision of our very different technology future

CES 2018: Microsoft’s broad near-term vision of our very different technology future

The near-term future of personal technology strategy from Microsoft comprises five distinct areas.

With an AI back end, could we create an anti-abuse OS?

With an AI back end, could we create an anti-abuse OS?

An OS-level feature could not only help us become better people, it could help us create a better world.

The critical path to success for the Always Connected PC

The critical path to success for the Always Connected PC

The Always Connected PC is a huge joint initiative by both Qualcomm and Microsoft, but often efforts like this are defined by what they don’t do well as opposed to what they do well.

Windows on ARM and the future of PCs as a Service

Windows on ARM and the future of PCs as a Service

The looming battle has implications for the future of Windows and the future of both PCs and smartphones.

Microsoft Surface Book 2:  the best product that never should have existed

Microsoft Surface Book 2: the best product that never should have existed

In the end, while generally building a product as a parts supplier (any tier) is a bad idea, Surface and Hololens both showcase that every rule can have valid exceptions.

The big unspoken problem with digital assistants

The big unspoken problem with digital assistants

AI-driven virtual assistants are supposed to adapt the system to the human not the other way around.

Surface Pro with LTE:  changing a mindset

Surface Pro with LTE: changing a mindset

If you find yourself on a laptop or tablet that is always connected in a year or so, you may have this new Surface product to thank for it.

What's wrong with PCs as a Service

Could we see a Subscription Windows — Windows as a Service — on the way?

Windows Mobile RIP – or how Steve Ballmer committed avoidable career suicide

Windows Mobile RIP – or how Steve Ballmer committed avoidable career suicide

Windows Mobile was perhaps the most important product for past Microsoft President Steve Ballmer to get right. He had every opportunity, the right skill set, plenty of resources, one of the best past strategies, and even a heads up...

Windows On Snapdragon: the promise and problem of building an iPad Pro killer

Windows On Snapdragon: the promise and problem of building an iPad Pro killer

Windows On Snapdragon has an opportunity to better address the needs of users who are considering and using iPad Pros today but execution will be critical to avoid Zune and Windows RT failures. We look at what Microsoft, Qualcomm,...

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