Rob Enderle

Contributor

Opinions expressed by ICN authors are their own.

Rob Enderle is president and principal analyst of the Enderle Group, a forward looking emerging technology advisory firm. With over 25 years’ experience emerging technologies he has provided regional and global companies with guidance in how to better target customer needs with new and existing products; create new business opportunities; anticipate technology changes; select vendors and products; and best marketing strategies and tactics. Although most analysts are specialists, Rob has been ranked to top technology generalist in the world for several decades.

In addition Rob currently writes for USA Herald, TechNewsWorld, IT Business Edge, TechSpective, TMCnet and TGdaily. In addition, Rob trained as at TV Anchor and appears regularly on Compass Radio Networks, WOC, CNBC, NPR and Fox Business.

Before founding the Enderle Group Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. While there he worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford and Siemens.

Before Giga, Rob was with Dataquest covering client/server software where he became one of the most widely publicized technology analysts in the world and was an anchor for C/Net. Before Dataquest Rob worked for IBM as was in IBM’s executive resource program. As part of that program he managed or reviewed projects and people in Finance, Internal Audit, Competitive Analysis, Marketing, Security and Planning.

Rob holds an AA in Merchandising, a BS in Business, and an MBA, and he sits on the advisory councils for a variety of technology companies.

Rob’s hobbies include sporting clays, PC modding, science fiction, home automation and computer gaming.

The opinions expressed in this blog are those of Rob Enderle and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

Amid the new COVID-19 ‘normal,’ the laptop and smartphone need to merge

Cameyo – the new alternative to Citrix

Cameyo – the new alternative to Citrix

With the pandemic still raging, desktop virtualization is an important option for companies. And while Citrix might be better known, Cameyo may be the better answer.

Why AMD’s energy efficiency milestone is important to the emerging cloud desktop

Why AMD’s energy efficiency milestone is important to the emerging cloud desktop

As the pandemic continues to re-shape how (and where) we work, energy efficiency efforts by chipmakers could renew the push for a virtual desktop ecosphere. That would be a win for companies, users and cloud providers alike.

The argument for dedicated collaboration hardware

The argument for dedicated collaboration hardware

Maybe a PC isn’t the ideal communications tool for video and audio. If not, then what is?

In praise of PowerPoint: When a productivity product saves your butt

In praise of PowerPoint: When a productivity product saves your butt

What happens when the software you hate to use finally gets updates that save your bacon right before a presentation? (Hate turns to love.)

The critical need for AI digital assistants

The critical need for AI digital assistants

Given the distractions and dangers of the world, we all need help staying organized and focused. When it comes to productivity, a little artificial intelligence could go a long way.

The HP example: How to do collaboration and remote work right

The HP example: How to do collaboration and remote work right

Companies that figure out how to carry on successfully with a distributed workforce can emerge from the ongoing pandemic stronger than before. HP offers lessons on how to do that.

How PaaS could drive sustainability into the PC market

How PaaS could drive sustainability into the PC market

IT buyers have long wanted a true PaaS (PCs-as-a-Service) option, and, more recently, high sustainability products from their tech suppliers. The PaaS model, done right, potentially provides both.

From Surface to Surface Go 2 and Surface Book 3: The evolution continues

From Surface to Surface Go 2 and Surface Book 3: The evolution continues

When Microsoft unveiled the Surface, the portable landscape was a much different place. Now, with the the Surface Go 2 and the Surface Book 3, Microsoft can be proud of how its hardware has evolved.

HP’s updated Dragonfly – and rethinking laptops for a post-COVID-19 world

HP’s updated Dragonfly – and rethinking laptops for a post-COVID-19 world

HP this week updated its Elite Dragonfly, the first product that begins to account for the new work-at-home world in which we live. It points the way for future laptops.

Rethinking PCs and smartphones in a post-COVID-19 world

Rethinking PCs and smartphones in a post-COVID-19 world

We are still early into the COVID-19 disruption, but I have little doubt the world will be dramatically changed as a result. The tech hardware world that will exist post-pandemic will have a lot to do with what emerges at Blackberry,...

The most exciting product in HP’s ‘Creativity to Life’ launch

The most exciting product in HP’s ‘Creativity to Life’ launch

Creating a Windows laptop that appeals to MacBook buyers isn’t easy. But the new HP ZBook Studio is the latest, and arguably best, MacBook rival to date. With so many 'creators' working from home now, a laptop workstation powerhouse...

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