Paul Gillin
Technology Journalist
Paul Gillin writes, speaks and trains marketers and corporate executives to think like publishers. Gillin specializes in social media for B2B companies. He is a veteran technology journalist with more than 25 years of editorial leadership experience.
Customer obsession begins with owning the customer’s problem
Intuit has built a $10 billion business by designing for simplicity and embracing customer feedback
How one company used lockdowns to envision a new way of working
Purell maker GOJO took the pandemic as an opportunity to rethink the workplace.
Neighborhoods, phone booths, and huddle rooms: Meet the office of the future
An increasingly nomadic workforce will demand different workspace accommodations. Here's how the trends are shaping up.
It’s time to imagine the new workplace
People are ready to go back to the office, but is the office ready for them? Experts weigh in on how they believe a global health crisis will transform how we work.
When it comes to data, resist your inner packrat
Hanging onto information after it's no longer needed carries all kinds of risks. Businesses need rules for when and how to throw stuff away.
Are augmented and virtual reality finally gaining traction?
COVID-19 was a game-changer for videoconferencing. Virtual worlds may be the logical next step.
Artificial intelligence tackles the written word
Machines are helping humans craft messages more effectively and even writing entire articles. Will they make human scribes obsolete?
A ‘great resignation’ cure: Hire an employee engagement manager
Want to keep your folks from giving notice? Then treat them like they were your best customers.
How to boost cybersecurity defenses using your router
If you work from home, the best cybersecurity protections may be inside a device you never think about: your home router.
Mining gold from Amazon reviews
Why negative feedback is your friend -- and what ‘Amazon’s Choice’ really means
Video meetings don’t have to be live
Asynchronous video can deliver messages more effectively than email does—and make physical encounters more productive.
Vendor onboarding doesn’t have to be a slog
When you contract with a new vendor, a handful of best practices can ensure your new relationship gets off on the right foot, without unwarranted effort.
Web accessibility is good for your soul—and for business
Few websites go the whole nine yards to make themselves fully accessible to the disabled. Yet compliance with the W3C’s Web Content Accessibility Guidelines is well worth the effort.
Furnishing the work-from-home office
The pandemic hammered the office furniture industry, but manufacturers are adapting with new designs that fit the needs of remote employees.
Why e-commerce search is so bad and what may soon fix it
What was that you were searching for? Many e-commerce sites don’t have a clue, so customers give up and leave in a huff without spending a dime. Vector search is solving the problem.
What you need to know about NFTs
NFTs have turned the art world upside down. But, believe it or not, they may also have promising uses in business.
The golden age of computer monitors
Your display is probably the most important aspect of your ergonomic interaction with your computer. Recent advances are nothing short of amazing.
“Deskless” workers are finally getting their day in the sun
The pandemic has driven the transformation of non-office employees to essential workers that software companies are targeting with new tools.
How to inspire holiday cheer remotely
Another holiday season without a Christmas party? Not necessarily. These businesses have conjured clever ideas for remote celebration.