Paul Gillin
Technology Journalist
Paul Gillin writes, speaks and trains marketers and corporate executives to think like publishers. Gillin specializes in social media for B2B companies. He is a veteran technology journalist with more than 25 years of editorial leadership experience.
Why it's time to stop printing and wasting money on paper
Despite the profusion of gadgets we use in our everyday work, U.S. office workers still go through about 10,000 sheets of paper annually, with about 70% ending up in the trash. Here's how to reduce or eliminate it altogether.
How remote work disrupted global supply chains
Many experts thought COVID-19-related lockdowns would reduce demand for hard goods. The opposite happened.
Considering a website redesign? Why not do it in public?
The rebirth of ADA.gov offers a real-time glimpse into how language and modern interface constructs can transform a visitor’s experience
When it comes to building customer trust, service trumps sustainability
New PwC data documents a disconnect between customer and executive perceptions of what makes a business trustworthy
Words count: How the language you use arouses emotions in the people you’re trying to reach
Expressions of achievement, exclusivity, and gratification work best in email subject lines, but during COVID-19 lockdowns, all the rules changed.
Cookie conundrum: The loss of third-party trackers could diminish your privacy
Web giants who have been advocating for an end to a nearly 30-year-old technology that follows you around the internet may be motivated more by profit than altruism.
Will COVID's legacy be a healthier workplace?
If there's any silver lining to disasters, it's that they can quickly change rules and behaviors in ways that save many more lives over the long term. It's the same with COVID.
The rise of text and phone scams and why you should worry
Phone and text scams are out of control, and the problem is only getting worse. Here are some steps on how to protect yourself.
Seven ways to make meetings better
Although they’re essential to keeping people in the know, meetings can become a time sink that saps morale and diminishes productivity. Here are 7 ways to improve them.
Beyond SLAs: Why You Need Experience-Level Agreements (XLAs) in the Digital Workplace
XLAs put the employee at the center of the hybrid workplace -- measuring success based on the quality of experience delivered versus the processes that went into it.
Considering contract help? Keep these 10 tips in mind
Skills shortages are forcing more companies than ever to tap into the market for freelance talent. But keys to success are quite different than hiring full-time help.