Paul Gillin

Technology Journalist

Paul Gillin writes, speaks and trains marketers and corporate executives to think like publishers. Gillin specializes in social media for B2B companies. He is a veteran technology journalist with more than 25 years of editorial leadership experience.


Why respecting customer privacy is good for business

Protect your customers’ data and give them control over it, and with the right messaging, you’ll gain a substantial marketing advantage.

Data hoarding: The consequences go far beyond compliance risk

What’s the oldest file on your computer? A scan of my hard drive turned up a handful from the late 1990s as well as a 2GB trove of interview notes and call recordings from a book I wrote in 2006.

You can’t take it with you: Stop data exfiltration now

With or without malicious intent, employees have a bad habit of downloading proprietary information, an unfortunate practice exacerbated by the work-from-home shift.

Don’t make yourself a social media target

You should know by now to be careful about what you tweet or post. Whether you survive suddenly public missteps from your past depends on who you are and how you react.

Get ready for the next wave of virtual meetings

Yes, many of us are starting to return to the office, but meetings will never be the same—and new tech promises they’ll keep evolving.

When making business decisions, think like a poker player

Sure, you can go with your gut, but those informed by relevant data will win more often.

Why inquisitiveness matters as much as IQ

In a fast-changing world, no one knows what challenges may emerge next—which is why hiring managers should see varied career experience as a plus.

The 'gig economy' is a two-way street

As employers prepare for a future that will include ever-larger numbers of temporary and short-term workers, they need to keep in mind the practices that keep the best people in the fold.

An antidote to boring e-commerce

Online retail is a snoozefest of sites that all look the same, with some interesting new exceptions. Expect innovators to spice things up—not just online, but in imaginative retail spaces near you.

The new, self-organizing workplace

One effect of the pandemic and remote work: flatter, looser organizational structures. Here’s why that’s a good thing—and how the right software can help manage it.

The loneliness of the long-distance worker

How do you avoid burning out your remote staff? Don’t merely tell them what to do—tell them what NOT to do.

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