Bharat Bytes: 5G subscriptions; Retailers leverage technology; AI/ML for business resilience; Pharma firms invest in cybersecurity; India spends on AI

Bharat Bytes is Computerworld India’s regular round-up of news from the world of IT.

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India to have 500 million 5G subscriptions by 2027 end

The latest Ericsson Mobility Report—the 22nd edition of Ericsson’s network traffic insights and forecasts—says in India, 5G is expected to account for nearly 40 percent of all subscriptions by 2027. In global terms, 5G is forecast to account for almost half of all subscriptions by 2027, topping 4.4 billion subscriptions.

In India, mobile broadband is the foundation on which the government’s ‘Digital India’ initiative will be realized. Mobile networks in India continue to play a pivotal role in driving social and economic inclusion, as service providers in India prepare to launch 5G this year. 4G is the dominant subscription type driving connectivity growth in India. While 4G contributes around 68% of the total mobile subscriptions in India, its contribution is expected to drop to 55 percent in 2027, a release from Ericsson said.

4G subscriptions are forecast to decline annually to an estimated 700 million subscriptions in 2027 as subscribers migrate to 5G post introduction of 5G in India. Commercial launches of 5G networks are planned for the second half of 2022 in India, with enhanced mobile broadband expected to be the initial main use case. 5G will represent around 39 percent of mobile subscriptions in the region at the end of 2027, with about 500 million subscriptions.

The average data traffic per smartphone in the India region is the second highest globally. It is projected to grow from 20GB per month in 2021 to around 50GB per month in 2027 – a CAGR of 16 percent, the release said.

73% sellers in India rely on sales technology at least once a week: Report

With the COVID-19 pandemic disrupting the sales process, around 73 percent of sellers surveyed are using technology at least once a week to get access to real-time data to drive sales, says a report. Companies are increasing their appetite for data-based insights to better gauge buyer intent and drive greater sales, especially amidst the ongoing 'great reshuffle' when buyers and sellers are constantly considering shifting roles, the LinkedIn sixth edition of the 'APAC State of Sales 2022' report stated.

In fact, more than eight in 10 (84 percent) sales professionals in India have lost at least one deal to an important decision maker changing roles in the past year alone. Therefore, access to the right intel has become mission-critical for sales functions across the board, the report opined.

To avoid these repercussions, three in four (73 percent) sellers in India are now using sales tech at least once a week to get access to accurate real-time data, indicating the growing preference for CRM systems and sales intelligence tools in the industry, it said.

This India edition of the APAC State of Sales 2022 report is part of the global State of Sales project, which surveyed almost 15,000 buyers and sellers across 11 countries, including Australia, Brazil, Canada, France, Germany, India, Mexico, the Netherlands, Singapore, the UK, and the US. This report includes the responses of 750 buyers and 750 sellers in India.

AI, ML most critical technologies for business resilience: Survey

A10 Networks has published a global study revealing the challenges and priorities of enterprise organisations in today’s post pandemic era, as we learn to live with COVID-19, and how this is shaping future technology requirements.

In terms of investment priorities, artificial intelligence and machine learning have undoubtedly come of age, with 47% of Indian enterprise organisations saying they have deployed these technologies in the last 12 months. Additionally, 34 percent say they have deployed IoT devices to help business functions, a release from A10 Networks said.

Interestingly, when asked about the most critical technology for business resilience in the year ahead artificial intelligence and machine learning scored highest for Indian respondents, followed by 5G technologies, and a notable proportion are also looking at deploying IoT devices to help business functions.

Of the 250 enterprise organisations surveyed in India, nearly all (97 percent) showed high levels of concern around all aspects of enterprise digital resilience, the release said.

The report titled, ‘Enterprise Perspective: Zero Trust, Cloud, and Remote Work Drive Digital Resiliency’, is based on responses from 2,425 professionals who oversee network infrastructure, security, and cloud migration in companies from across the US, Southern Europe, the UK, Germany, India, Middle East, Benelux, Eastern Europe, Asia Pacific and Nordics.

Pharma companies increase cybersecurity investments by a minimum of 25-30%

With the increased focus on digital transformation, pharma companies in India are prioritising data security, finds a Deloitte Touche Tohmatsu India LLP and Data Security Council of India report, Indian pharma takes digital leap – what does it mean for cybersecurity? The report further says ransomware attacks and IP and data theft were the top cybersecurity concerns for the sector, both in India and globally.

DSCI and Deloitte conducted more than 25 expert discussions between August 2021 and March 2022, where leading pharma companies and industry experts, both global and in India, shared their views on the pulse of the sector and the rising focus on cybersecurity.

For leading pharma companies, cybersecurity investments have increased by a minimum of 25 to 30 percent between 2019 and 2021. The pandemic and the rising number of targeted attacks have prompted certain pharma companies to double their cybersecurity investments over the past 18 months, a release from Deloitte India said.

As part of the cybersecurity strategy, along with data protection and resilience, identity and access management, OT security, offensive security capabilities, and better threat detection and response are some focus areas for pharma companies in India. Furthermore, 70 percent of the leading pharma companies highlighted their focus on a zero-trust approach with the need for a clear roadmap over the next two years, around network, data, and access, the release said.

India's investments in AI to cross USD $880 mn by 2023: NASSCOM

Investments in India’s Artificial Intelligence capabilities are growing at a CAGR of 30.8 percent and poised to reach USD $881 million by 2023, according to the latest report on the AI adoption index by NASSCOM.

The global AI investments have doubled in the last year, but India’s share in global investment remains at 1.5 percent, the report said. India starts from a lower base compared to its global peers, and despite its high growth, the country will still represent just 2.5 percent of the global investments in 2023.

AI will aggregate a value-add worth USD $450-500 billion to India’s GDP by 2025. Over 60 per cent of this is expected to come from the domains of consumer goods and retail, banking, financial services & insurance, energy & industrials, automotive manufacturing, and healthcare, the report said.

NASSCOM, along with EY, surveyed around 350 enterprises. The study found that around 65 percent of the organisations have defined AI strategy either at a functional, or enterprise level. India’s AI maturity stands at Enthusiast, the second level of the four-stage adoption assessment.

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