How relationship app Relish tackles health and wellbeing digitally

Image: Relish

The relationship wellness app Relish has secured $5 million (£4 million) in Series A funding as it aims to help couples better maintain successful relationships.

The app was launched in September 2019 by Lesley Eccles, the former cofounder of fantasy sports company FanDuel, and includes features such as interactive quizzes and one-to-one expert coaching for individuals and couples.

“I saw this as an opportunity to help people get better at relationship wellness,” Eccles tells Techworld. “There’s a lot of content out there but we use data and technology to create a replica of what would happen if you went to see a relationship coach.”

“It’s a digital experience and based on the current circumstances, the majority of us are with our significant others at the moment, so we’re finding that there is a lot of demand for Relish right now,” she adds.

By using a combination of algorithms and human input, the app includes customised plans suited to different stages of relationships, targeting things like enhancing listening and development skills.

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Relish also provides users with the opportunity to communicate with relationship experts at the end of various lessons for one-to-one guidance and advice.

Currently in a stage of rapid growth, the funding is expected to help engineers improve the app further by introducing new features, like collaboration elements such as calendar invite sharing between couples. It will also enable the further expansion of the Relish team within the UK, as it undergoes another round of hiring out of its base in Edinburgh.

“With Relish, we’re creating this idea of relationship wellness and that’s very exciting as I see a great need for it. So building that brand into a household name like we did for FanDuel is where I see this going,” she says.

The funding round, which was led Bessemer Venture Partners (BVP), took place early this year and went smoothly despite the current pandemic.

“Relish’s delightful, mission-driven approach helps more individuals and couples get the early intervention they need to live their happiest lives together,” Rob Stavis, partner at BVP said in a statement. “It is fantastic to be able to democratise access to self-improvement and coaching tools by supporting Relish.”

This story, "How relationship app Relish tackles health and wellbeing digitally" was originally published by Techworld.com.

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