Culture Crossover: Dear Data

Welcome to our new series at Techworld: Culture Crossover. Each week we will pick up examples of projects, exhibitions, events and artefacts that delightfully bridge the worlds of technology and culture.

We’ll be reviewing exhibitions, giving you a heads up on cultural events or talks coming up in the UK and highlighting techy art that tantalises both the senses and the intellect - our showcase today being a prime example.

To read other instalments of Culture Crossover click here.

This week: Dear Data

Dear Datais a project that took on one central question: Can you get to know someone simply from their data? Two information designers who had met only twice and lived on opposite sides of the Atlantic decided to set themselves an ambitious challenge. Each week, they would pluck a certain behavioural or experiential metric from their lives, measure it, and highlight the results in infographics tiny and ornate enough to fit on the front of a postcard.

Stefanie Posavec would toss her weekly creation into a postbox in London, while Giorgia Lupi would slide hers into a mailbox in New York.

While the idea that's it normal for us to track our biometrics - such as calories, steps or fitness - has become widespread, the Dear Data project selected aspects of life generally considered more intangible: apologies, goodbyes, complaints, the use of swear words and smells, to name a few.

The results - intricately complex as well as fiercely intimate - are beautiful pieces of art in their own right, as well as offering the intriguing opportunity to dig down into the data beneath.

The tiny, neatly drawn keys depicted on the back of the postcards, occasionally annotated with amusing asides and layered with important metadata, prompt - if you are that way inclined - a kind of deep delicious savouring.

The week of laughtersaw Giorgia create what resembles a collection of pastel-coloured, frilled and curling blossoms, where different colours denote different people and the stigma-like tendrils denote whether it was her laughter or that of her interlocutor.

For the same week, Stefanie produced boldly coloured, neatly regimented ovals made up of concentric forms radiating out, reminiscent of plant cell diagrams in biology textbooks. The data denotes not only who she was laughing with but the subject of the laughter: ‘TV show’, ‘parents’, ‘strangers’ behaviour’.

Both designers used size as a measure of the intensity of the laughter in question.

Hidden in the data, minute, seemingly inconsequential details can transform into vast, sweeping truths about each other’s lives, and in interviews both have commented on the activity prompting personal revelations.

The original project was conducted in 2016 and all the postcards have been published in a book titled Dear Data. Following its popularity, the pair are also set to publish a visual journal where you can track your own weekly data.

The whole collection is permanently on display at the Museum of Modern Art and you can hear the pair discussing the project on the WYNC Note to Self podcast.

Look out each Friday for the next instalment of the Culture Crossover series. If you have any suggestions for future coverage please drop us a line at

This story, "Culture Crossover: Dear Data" was originally published by

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