How is facial recognition used?

Recently, there have been more and more developments in biometric technology – where biology and technology meet –with facial recognition in particular gathering steam.

Although it remains early days, a variety of companies are already using facial recognition in unexpected ways, in industries ranging from healthcare to financial services.

Read on for some of the most exciting uses of facial recognition technology to date.

Payments

Payments

Payments and finances are something many of us deal with on a regular basis, and to make it less of a strain, Mastercard developed a payment technology app which uses biometrics such as facial recognition to verify the cardholder's identity when making a payment.

The technology was announced in 2016, and was rolled out around the world in phases during 2017. It was first introduced across 12 markets in Europe including the UK, Austria, and Belgium. The idea is to use facial recognition technology to eliminate the need to remember passwords when making payments and also to boost security in banking.

Chipmaker Intel announced a partnership with Foxconn in December 2017 to demo a new facial recognition technology that it plans to deploy for use in making payments in the entertainment and retail industries.

Security

Security

Facial recognition recently emerged as a great alternative to password protection on mobile phones.

Apple and Samsung have both installed facial recognition technology on their devices. Apple, for one, installed facial recognition into its new iPhone X device to eliminate its traditional fingerprint sensor Touch ID, which has been used to unlock phones for different models prior to the iPhone X.

According to the manufacturer, its Face ID enables users to unlock their phones securely, verify purchases and also sign into apps.

Advertising

Advertising

In advertising, organisations have leveraged the technology as a way to target different adverts to specific customers.

Perhaps surprisingly, deployments of facial recognition in advertising have been around for a few years. Grocery giant Tesco was the first to adopt Amscreen facial recognition technology as it announced in 2013 that it would roll out its OptimEyes technology in 450 of its petrol stations across the UK.

The purpose is to determine a customer's gender, age, and other demographics in order to deliver more measured campaigns, tailored to specific customers.

Healthcare

Healthcare

Within healthcare, facial recognition has been deployed as a way for medical professionals to identify illnesses from looking at a patient’s features.

The software can also be used to identify rare diseases that have previously been difficult to spot.

RYNKL is a mobile app that was developed to map the face wrinkles of users when dealing with aging. The app provides users with a facial wrinkle index using deep learning and imaging techniques, in order to make people aware of their aging and potentially make life choices that will slow down the process.

Crime

Crime

Facial recognition can also be used to fight crime. An iPhone app built with facial recognition software was deployed by American police in 2010 to match people's faces against criminal records within seconds.

The system, which is known as MORIS (Mobile Offender Recognition and Identification System) was designed by B12 Technologies and has been designed as a handheld biometric device which is then attached to a smartphone.

Entertainment

Entertainment

Facial recognition has been used in a number of ways in media and entertainment.

For instance, Disney Research developed a neural network which uses biometric technology to study the emotional reactions of film audiences, to gather whether their emotions match what is desired by filmmakers.

This is used so filmmakers are then able to re-cut movies to meet the viewers' pleasure from the feedback of their emotions.

Digital content creator Picsolve developed a digital platform in 2017 which uses facial recognition in a different way. The technology is implemented across leisure and attraction sites and provides visitors with their own personalised digital album after being collected from multiple content creation points, using facial recognition.

Copyright © 2017 IDG Communications, Inc.