Optus announces new CEO as Allen Lew departs

Allen Lew leaves for Thailand after five years as Optus CEO

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Kelly Bayer Rosmarin has been appointed CEO of Optus and Singtel’s Consumer Australia business, replacing Allen Lew.

Lew, who had been CEO since 2014, will take on the newly created role of CEO group strategy and business development as well as country chief officer, Thailand. Lew is also chair of the executive committee of Thai Singtel associate, AIS, and will continue in that role.

Bayer Rosmarin has been appointed Optus CEO with immediate effect and will join the Singtel management committee from 1 April 2020.

Bayer Rosmarin was previously deputy CEO and has accelerated customer experience improvements and drove business and market share growth for Optus’ consumer business, the telco said in a statement.

“Kelly brings a unique blend of technology, commercial and management expertise from a career spanning financial services, management consulting and the Silicon Valley tech sector to Optus,” Singtel’s Group CEO Chua Sock Koong said.

“She will build on the success of Optus that has flourished under Allen’s dynamic leadership, particularly as we move into the next phase of 5G-powered growth.”

Prior to joining Optus, Bayer Rosmarin was group executive of institutional banking and markets at CBA.

“I’m honoured to be given the opportunity to lead Optus at this exciting juncture, with 5G on the horizon and the Australian economy digitalising rapidly,” Bayer Rosmarin said.

Lew joined Singtel in 1980 and has held a range of senior management roles including CEO group digital life, CEO Singapore and COO AIS.

“I look forward to passing the baton to Kelly whose ability to leverage technology, data and analytics to develop leading customer services and experiences will ensure Optus stays ahead of the game,” Lew said.

Lew said he is eager to work more closely with the AIS team to strengthen their leadership.

“Allen’s standout tenure at Optus has made it the go-to operator in Australia for great connectivity, innovative services and exciting content,” Sock Koong said.

“Given the tremendous growth of digital services in Thailand and the strides taken by AIS to assert market leadership, he is best placed to help drive growth there given his knowledge of the Thai market and expertise.”

In November, Optus announced its half year results with net profit after tax down 9.3 per cent, or $235 million. An increase in customers and higher NBN migration payments helped the Optus' revenue grow 1.8 per cent to $4.4 billion for the six months ended 30 September.

Optus' "weaker performance" in the enterprise business affected the telco's parent company results, Singtel said at the time. A decline in legacy products and reforms in the finance sector were the main issues affecting the enterprise business in Australia.

Copyright © 2019 IDG Communications, Inc.

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