ACMA gives fines for first call centre breach of Do No Call Register

The Australian Communications and Media Authority (ACMA) has fined the first call centre ringing numbers on the Do Not Call Register.

The call centre, 24x7 Direct has been fined $8800 following the making of telemarketing calls to numbers listed on the Do Not Call Register.

According to ACMA, an investigation against 24x7 Direct found that the company had been hired by a financial services business to make telemarketing calls, on the understanding it would not call numbers listed on the register.

Chris Chapman, chairman at the ACMA said while the regulator had investigated and taken action against companies hiring call centres to make telemarketing calls in the past, this is the first time the ACMA has penalised a call centre directly for calling numbers on the register.

“The ACMA expects call centres to be the experts in Do Not Call compliance. After all, this is their bread and butter,” Chapman said in a statement. “[Businesses engaging call centres] should exercise eternal vigilance, including doing their homework.”

In March, Westpac received a slap on the wrist by the communications watchdog for making prohibited telemarketing calls to its customers.

Last year, the largest penalty in the history of the Do Not Call Register was slapped on discount telco Dodo Australia after its offshore call centres rang de-listed Australian phone numbers. The telco opted to pay the $147,400 fine rather than pursue the matter in court and face incurring a higher bill.

Copyright © 2009 IDG Communications, Inc.

Shop Tech Products at Amazon