Auckland-based Crossware scores R&D grant to grow email signature business

Auckland-based Crossware, a 20-year-old company whose software enables organisations to centrally manage email signatures, has scored a Callaghan Innovations RD Growth Grant and says it will use the money to speed up the development and the competitiveness of its product, enabling it to expand into the UK and the US.

Crossware founder Per Anderson said 98 per cent of Crossware’s revenue came from international sales.

"At the moment we have people on the ground in the UK and the United States," Anderson said. "We envisage that the enhancements we can make to the product will help us grow sales in both the United States and UK, enabling us to expand our teams in each country."

He told Computerworld: "I would expect our sales to increase much faster than they would have done without the co-funding." He added: "With this grant we are about to release a couple of features that will blow the market away."

Anderson said Crossware had about 3000 customers worldwide, almost a million users, and 520 resellers in 75 countries.

"We have been ahead of the competition for the last four years," he added. "We were the first in the world to integrate a signature solution into Office 365. We had our first customer in October 2014. Our closest competitor released theirs in July 2015."

Shift to RC tax credits a mixed blessing

Crossware is likely to be one of the last recipients of a Callaghan RD grant. The scheme, which provides funding to 20 per cent of eligible RD expenditure, is being replaced by one that provides tax credits worth 15 per cent of RD expenditure.

Andersen told Computerworld there were pluses and minuses in the transition.

"I think the tax credit scheme is a brilliant idea because the application process for the Callaghan grant is quite a big thing, and my expectation is that a lot more companies will be able to apply for a tax credit," he added. "I think the Callaghan grant was meant for bigger organisations, so the application process was more stringent."

However, he said the application process for the RD tax credit was not yet fully understood. "We don't know who will evaluate your application. Will it be Callaghan or will be IRD?"

On the minus said, he said, as well as offering a larger contribution, Callaghan funding is provided quarterly whereas tax credit funding will be provided annually after submission of a tax return.

"Everything we do is funded by cashflow, so the Callaghan grant will speed up our development," he added. "It is important for us not to have to wait until 2020 when we do the tax return."

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