Meet SwiftScale: the service matching scaleups with enterprise customers and investors

Meet the London company matching scaleups with enterprise customers and investors

The London-based organisation has pivoted from an accelerator programme for scale up companies, to a matchmaker for select companies with corporate partners and investors. Now in its third year, we look at the journey to-date and its plans for the future.

SwiftScale was founded by Alex Sainty and George Johnston, a recognised face in the London tech scene and founder of Tech City Ventures, a full stack innovation platform for SMEs, corporates and government. The company started out as an accelerator programme for quickly scaling companies, eventually working with companies like Garrison, Tessian and Dremio to connect with enterprise clients that may have felt out of reach.

“The model worked as well as we could have hoped” said Sainty, “our scaleup clients were landing global deals in record time and our executive network were quickly finding innovative scaleup products and services to drive digital transformation”.

The pivot

Now SwiftScale is relaunching as a "scaleup broker; connecting exceptional fast-growth startups with leading corporates and growth investors", according to Sainty. As a result it runs two distinct matchmaking services: SwiftDeals, to meet executive decision makers and SwiftRaise, to get introductions to growth investors, and charges a 'success fee' linked to commercial outcomes or investment targets, instead of the old upfront membership fee model.

For SwiftDeals, the firm works with a small pool of companies on an ongoing basis. Once selected, SwiftScale prepares then promotes the scale ups within their network of senior business leaders and where appropriate, makes connections. For SwiftRaise it aims to help scaleups with investor readiness, provides feedback on their collateral and makes introductions to relevant investors. 

“We decided to focus our support on the lifeblood of scaling businesses; fundraising and sales. We could see how resource-intensive it was for small businesses to find the right investors and land large clients, we knew we could save scaleups a huge amount of time and hassle by making the right connections, to the right people, at the right levels" said Sainty.

Copyright © 2018 IDG Communications, Inc.

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