'He's working with a load of geeks': Ocado gets its engineering staff's parents to describe what they do

Ocado is hiring 300 cloud infrastructure, Scala/Java development, and mobile development employees; and its using its existing workforce's parents to help spread the world.

Ocado's recruitment video shows nine parents describing what their children do at Ocado, some stumbling over departments like ‘simulation algorithm development’ and ‘spoke software management’.

One puzzled father says: "he told me that he was going to be working with Unix. And I thought: what is he working with these big hareem slaves for?"

Online grocer Ocado’s IT workforce spend so much time developing its bespoke technology, it is handing over internal app creation to its non-techy staff, its CIO told ComputerworldUK earlier this year.