Majestic Wine drinks to customer experience cloud marketing success

Majestic Wine has expanded its use of SDL’s Customer Experience Cloud to support its omnichannel strategy.

SDL’s technology is designed to improve website search and navigation, enable smarter merchandising, and ensure firms can continuously and consistently deliver campaigns and experiences to their customers in a more relevant way.

Customers at Majestic Wine now have a seamless online experience, as the firm is now able to replicate in-store personal interactions using SDL eCommerce, which increases customer satisfaction and loyalty.

Majestic Wine is also driving online personalisation and relevance by using SDL Campaigns, to segment its customer database and take advantage of data provided by customers, such as their product preference, location or local store stock. It can then deliver relevant offers to its customers via their preferred channel and device.

The technology syncs and integrates with Majestic Wine’s eCommerce product catalogue and customer data, to give shoppers personalised experiences, unique selections of offers or compelling promotions like free tasting offers, based on the geo-location of customers in relation to the local store.

Richard Weaver, ecommerce director at Majestic Wine, said: "This technology is helping us to raise the bar in such a competitive marketplace. We believe relevancy and personalisation is the key to rising to the omnichannel challenge. We want to offer the best possible customer experience in-store and online and working with SDL allows us to step up to this challenge.”

Copyright © 2014 IDG Communications, Inc.

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