La Perla deploys mobile big data analytics for execs

Luxury women's fashion house La Perla has deployed MicroStrategy technology for enterprise-wide mobile analytics.

La Perla, with headquarters in Bologna, Italy, is a privately-held women's clothing company specialising in lingerie, beachwear, clothing and accessories.

La Perla has used MicroStrategy Mobile to build an app, running on both the iOS and Android platforms, that allows executives to analyse company and sales performance through a common set of key performance indicators (KPIs).

Executives can easily swipe and tap the app to view sales data on a weekly, monthly and yearly basis, and compare performance against forecasts over different time spans. La Perla executives can also move through different data sets to analyse performance across channel or geography, and drill down to the individual store location and manager.

Mobile access to this information allows La Perla executives to more easily spot sales trends and respond appropriately with timely business decisions.

“We chose MicroStrategy for its excellent user experience, ease-of-use and speed-of-adoption,” said Gianluca Guidotti, IT manager at La Perla. “There’s no learning curve associated with the app so our executives started using it immediately after implementation.

"Our business owners now have a user-friendly, convenient way to access critical insights.”

Copyright © 2014 IDG Communications, Inc.

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