GOV.UK: We get similar weekly traffic levels to BBC Weather and Sky News

The government’s GOV.UK website gets just over eight million visits every week on average - similar to traffic levels to the websites for BBC weather, BT and Sky News, the Cabinet Office announced today.

The site has received one billion visits in the two years since its launch. The most visited pages are ‘find a job’, ‘renew your vehicle tax’ and ‘calculate your state pension’, according to the department.

It said 90 percent of visits come from within the UK, with 36 percent coming via a portable device (24 percent mobiles and 12 percent tablets), a figure which increases to around 50 percent on weekends.

GOV.UK acts as a single online domain for government information and services and is developed and maintained by the Government Digital Service (GDS).

It replaced the DirectGov and Business Link websites plus hundreds of individual sites for Whitehall departments and agencies, a move Maude claimed saves taxpayers £60 million a year.

It was launched in October 2012, with the 24 ministerial government departments gradually migrating from their old websites to GOV.UK from November 2012 to April 2013.

Over 260 out of 330 agency websites have now moved to GOV.UK, according to GDS’ recent quarterly update, but it said it is ‘on track’ to move the remaining 80 sites to GOV.UK by December.

GOV.UK facilitates an average of 67,000 tax disc renewals, 8,000 applications for a statutory off road notification (SORN) and 4,000 practical driving test bookings every day, according to the Cabinet Office.

The website was a surprise winner of the prestigious ‘Design of the Year’ award in April 2013, beating competition from the Shard and the Olympic cauldron.

GDS director Mike Bracken said: “The GOV.UK team has worked hard, and it's great to see their efforts rewarded like this. There's still a lot to do, but one thing is clear: our agile, iterative, user-centric approach works. GOV.UK has won awards and praise from all over the world, but none of it would have happened without users.

"After two years, we're still learning from them, and still iterating and improving the site in response to feedback. Long may that continue."

Copyright © 2014 IDG Communications, Inc.

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