BBC’s weather app reaches over 8m downloads in a year

The Weather app is the fastest growing BBC app of all time, the broadcasting organisation revealed this morning.

The free app is downloaded 133,000 times a week, 19,000 times per day or 789 times an hour.

The BBC reported a record-breaking 13.8 million average weekly visitors to the Weather website and app as temperatures soared in July, an increase of 36 percent from 2013.

Mobile and tablet doubled in 2014, accounting for 8.6 million of the weekly visitors. The busiest day saw 242,000 weather app downloads on 12 June.

Carol Kirkwood, a BBC weather presenter, said: “Britain’s obsession with the weather is official. We can’t stop talking about it, and it looks like people can’t stop checking it – especially when unseasonal weather was expected, such as at the weekend. Twenty years ago you had to wait for Michael Fish after the news, but now with the BBC Weather app you can get your local forecast for the next hour, or next 10 days, just when you need it."

Fridays and first thing in the morning is when most visitors check in, with traffic peaking at 7am, the BBC revealed.

Later this year BBC Weather will add location-based weather warnings to the app.

The app has further to go to catch up with BBC iPlayer, which has been downloaded 28 million times.

The hunger for weather information across the UK is apparent across government departments. The Met Office has the most visited website in government with 20 million unique visits on a busy day and is regularly in the top 50 or even top five UK sites, IT director Charles Ewen told ComputerworldUK.

Copyright © 2014 IDG Communications, Inc.

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