Haymarket Media deploys Google Apps to support mobile workforce

Haymarket Media Group said that its highly mobile workforce is able to create content 'faster than ever' after replacing its Microsoft Exchange email server with Google Apps.

Haymarket Media is the largest privately-owned media business based in the UK, with 2,000 employees worldwide, including hundreds of journalists.

In order to support its mobile workers, Haymarket decided to replace its “ageing” Microsoft Exchange 2003 email server, migrating 800 mailboxes to Gmail over six months.

“It’s the collaboration, flexibility and time savings that our employees love most,” said Simon Turner, group IT director at Haymarket Media, adding that the company choose Google Apps over a similar offering from Microsoft.

“Hundreds of reporters at Haymarket publications are writing and posting stories faster than ever because of the real-time collaboration capabilities with Google Apps. Several writers and editors in different locations can work on the same document simultaneously.”

Turner said that the collaboration tools, which integrate with other applications such as Salesforce and Active Directory, have also helped staff become more productive by reducing certain admin tasks.

"The 25 gigabyte mailbox in Gmail means people don’t waste time deleting emails; every single employee has an extra half hour in their week that was previously spent clearing out the inbox,” he said.

The company also uses Google+ to distribute content and share live events. Going forward, Haymarket plans to introduce more Google applications, including Google Drive and Google Sites.

Copyright © 2013 IDG Communications, Inc.

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