Asda set to double mobile commerce sales in next six months

The UK’s second largest supermarket, Asda, has said that it plans to double the number of sales it receives through mobile commerce over the next six months.

Asda’s iPhone application was launched six months ago and has since received more than half a million downloads. This was followed by the launch of an Android application one month ago, which has received 75,000 downloads.

Some six percent of its grocery orders are now placed via a mobile device, which will double in the next six months, according to the supermarket.

“Gone are the days when we could label a customer as either a traditional or a dot-com shopper. Customers don’t think in terms of channels or devices, they want to shop with ease, compare prices at the touch of a button, and pick up a product or have it delivered with the minimum of fuss,” said Judith McKenna, Asda’s chief operating officer.

“As a result, the world of retailing is being transformed at a remarkable rate and opening up exciting opportunities for retailers like ourselves.”

Asda has also revealed that it has an iPad application ‘in the pipeline’ and that it is planning to deploy in-store QR codes to enable customers to obtain additional product information, as well as customer reviews and ratings.

It was revealed last month that Asda is also planning to trial contactless payment technology in 25 of its stores from July onwards.

The contactless payment systems will be provided by both Visa and payment value chain specialist streamline, which claim that the technology helps retailers to reduce costs associated with cash handling.

Copyright © 2012 IDG Communications, Inc.

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