Most notable tech acquisitions of 2018

According to Deloitte's annual study of M&A activity (pdf), technology acquisition became the number one driver of acquisitions in 2018, ahead of expanding customer bases in existing markets, or adding to products or services for the year. Add that to the fact that Apple, the most valuable company on the planet, is looking to spend some of its massive $250 billion cash pile this year, and 2018 is expected to be a big year for acquisitions.

Here are the most notable tech acquisitions of 2018 so far.

Read next: The biggest AI and machine learning acquisitions

SAP acquires Qualtrics for $8 billion

SAP acquires Qualtrics for $8 billion

German enterprise software giant SAP agreed to acquire Utah-based tech unicorn Qualtrics for $8 billion in November, just as the customer survey SaaS platform was preparing for an IPO.

The purchase, all in cash, comes just after Qualtrics had set its IPO price range at $18-21. It stated in its IPO filing that revenue for the first half of 2018 jumped 42 percent to $184 million, far outstripping its rival SurveyMonkey, which also went public this year. It was most recently valued at $2.5 billion.

Read next: What SAP's $8 billion acquisition of Utah-based SaaS company Qualtrics means

Oracle acquires SD-WAN specialist Talari Networks

Oracle acquires SD-WAN specialist Talari Networks

Oracle announced on 15 November that it had agreed to acquire SD-WAN specialist vendor Talari Networks. The Silicon Valley-based company focuses on Software-Defined Wide Area Network (SD-WAN), a modern way of connecting enterprise networks.

"The addition of Talari’s technology is expected to complement Oracle Communications’ leading Session Border Controller (SBC) and network management infrastructure by adding high availability and Quality-of-Experience (QoE) connectivity and cloud application access across any IP network with the reliability and predictability of private networks," Oracle said in a statement.

Terms of the deal were not disclosed. Taller had raised more than $50 million before being acquired, according to Crunchbase.

Apptio acquired by Vista Equity Partners for $1.94 billion
© Apptio

Apptio acquired by Vista Equity Partners for $1.94 billion

Apptio was acquired by US investment firm Vista Equity Partners in November for $1.94 billion.

The Bellevue, Washington-based vendor specialises in tools for IT leaders to get visibility into their spending across complex, hybrid environments to spot pinch points and areas where cost can be optimised. This approach is known as technology business management (TBM).

Read next: Lloyds looks to rationalise its IT estate with help from Apptio

“Since founding, our focus has been on building the next great cloud software platform by dedicating ourselves to helping companies of all sizes and industries manage, plan, and optimise technology investments across their hybrid IT environments,” said Sunny Gupta, cofounder and CEO of Apptio.

“As we look to the next chapter of Apptio, we are thrilled to provide immediate liquidity to our shareholders at a significant premium to market prices and we remain deeply committed to our mission, product innovation, geographical expansion, and the work of the TBM Council. Vista’s investment and deep expertise in growing world-class SaaS businesses and the flexibility we will have as a private company will help us accelerate our growth while helping us maintain our commitment to creating wildly successful customers.”

The merger agreement includes a 30 day “go-shop” period, which permits Apptio’s board and advisors to actively solicit and potentially enter negotiations with other parties interested in making the acquisition.

IBM is buying Red Hat for $33 billion

IBM is buying Red Hat for $33 billion

News broke on October 28 that IBM is acquiring the enterprise Linux business Red Hat for a whopping $33.4 billion.

"The acquisition of Red Hat is a game-changer. It changes everything about the cloud market," Ginni Rometty, IBM’s chairman and chief executive officer, said in the statement.

IBM is paying a 63 percent premium on its 20-year partner, which closed at $116.68 per share on Friday, IBM is paying $190 a share. This makes it one of the biggest technology acquisition of the year so far.

Read next: IBM is buying Red Hat for $33 billion

Oracle acquires DataFox

Oracle acquires DataFox

Oracle announced that it has acquired business intelligence company DataFox an undisclosed amount in October 2018.

The San Francisco-based startup produces a cloud-based AI data engine that provides real-time insights into businesses by analysing more than 2.8 million public and private businesses, 5 million digital properties, 70,000 daily news articles and 756,000 unique signals. It raised $19 million at a $33 million valuation in January 2017.

Oracle will use DataFox to enhance its cloud applications with additional company-level data and signals to help customers make better business decisions

"Oracle's portfolio of cloud applications, including ERP, CX, HCM and SCM, and trusted 3rd party consumer data enable customers to reimagine their business with a complete, secure and connected cloud suite," Steve Miranda, Executive Vice President Applications Development at Oracle said in a letter to Oracle customers and partners.

"Together, Oracle and DataFox will enrich cloud applications with AI-driven company-level data, powering recommendations to elevate business performance across the enterprise.

Twilio acquires SendGrid
© Twilio

Twilio acquires SendGrid

In October, 2018, cloud communications platform Twilio announced it would be acquiring SendGrid, a leading email API platform, in a $2 billion deal. Both companies are targeted towards developers, offering APIs to help seamlessly incorporate communications channels into their apps.

Together, the platforms serve millions of developers and count over 100,000 customers. This will mark a marriage of the leading cloud communications platform with the leading email API platform - adding email to the communications channels Twilio currently caters for, namely: voice, messaging and video.

“Increasingly, our customers are asking us to solve all of their strategic communications challenges - regardless of channel. Email is a vital communications channel for companies around the world, and so it was important to us to include this capability in our platform," said Jeff Lawson, Twilio's co-founder and CEO.

"The two companies share the same vision, the same model, and the same values. We believe this is a once-in-a-lifetime opportunity to bring together the two leading developer-focused communications platforms to create the unquestioned platform of choice for all companies looking to transform their customer engagement.”

Adobe acquires Marketo for $4.75 billion

Adobe acquires Marketo for $4.75 billion

Adobe announced that it was acquiring marketing software maker Marketo for $4.75 billion in September.

"Adding Marketo's engagement platform to Adobe Experience Cloud will enable Adobe to offer an unrivalled set of solutions for delivering transformative customer experiences across industries and companies of all sizes," Adobe said in a statement.

Marketo is an established vendor in the market, having been founded in 2006 and went public in 2013, before being acquired by Vista Equity Partners for $1.8 billion in 2016. Current Marketo CEO Steve Lucas will continue to run the company but under Adobe's Digital Experience group.

"The combination of Marketo and Adobe's Experience Cloud will form the definitive system of engagement for B2C and B2B enterprise marketers," Lucas said of the acquisition in a blog post.

"Marketo's exceptional lead management, account-level data, and multi-channel marketing capabilities will combine with Adobe's rich behavioural dataset to create the most advanced, unified view of the customer at both an individual and account level."

Cisco acquires Duo Security for $2.35 billion
© Cisco

Cisco acquires Duo Security for $2.35 billion

Cisco took a major step forward in its journey to becoming a security-focused vendor with the acquisition of Duo Security in August, a company that had quickly built itself up to unicorn status (valued at more than $1 billion).

The Ann Arbor, Michigan-based company focuses on cloud-based two-factor authentication, which should help Cisco compete with the leader in this area, the recently public Okta.

David Goeckeler, executive vice president and general manager of Cisco's networking and security business wrote in a news release: "In today's multicloud world, the modern workforce is connecting to critical business applications both on- and off-premise.

"IT teams are responsible for protecting hundreds of different perimeters that span anywhere a user makes an access decision. Duo's zero-trust authentication and access products integrated with our network, device and cloud security platforms will enable our customers to address the complexity and challenges that stem from multi-and hybrid-cloud environments."

Cisco has already earmarked the $2.35 billion (£1.8 billion) acquisition as a way to boost its 'intent-based networking' into multi-cloud environments. Duo's SaaS product will be integrated with Cisco ISE eventually.

AT&T acquires AlienVault
© AlienVault

AT&T acquires AlienVault

AT&T completed the acquisition of cybersecurity vendor AlienVault in August.

The Spanish-founded company is now based in Silicon Valley. It specialises in threat intelligence and incident response through its Unified Security Management platform and Open Threat Exchange.

AT&T will create a new cybersecurity solutions division as a result, which will be led by AlienVault President and CEO Barmak Meftah.

“Together we have the opportunity to simplify a complex problem and automate how customers tackle their cybersecurity needs,” Meftah said in a statement. “We will combine our phenomenal threat detection, incident response, and compliance security platform with AT&T’s managed security capabilities, making near real-time threat information actionable and achievable.”

Thaddeus Arroyo, CEO of AT&T Business, added: “AlienVault’s cybersecurity talent and threat intelligence capabilities, combined with our ability to deliver innovative threat detection and response solutions at-scale, will help enable businesses of all sizes to better defend themselves.”

The financial terms were not disclosed. AlienVault had raised nearly $120 million since being founded in 2007, including a $52 million round in 2015 led by Institutional Venture Partners.

Siemens acquires no-code vendor Mendix for $700 million
© Siemens

Siemens acquires no-code vendor Mendix for $700 million

German technology giant Siemens acquired the no-code development platform Mendix for $700 million (£539 million) in July.

The Dutch-founded company is now based in Massachusetts and has grown to the point where it is considered a no-code leader by Gartner.

Mendix will still operate out of Boston, but will now be a part of Siemens' Digital Factory Division.

Jan Mrosik, CEO of that Digital Factory Division said: "As part of our digitalisation strategy, Siemens continues to invest in software offerings for the Digital Enterprise. With the acquisition of Mendix, Siemens continues to add to its comprehensive Digital Enterprise and MindSphere IoT portfolio, with cloud domain expertise, cloud agnostic platform solutions and highly skilled people."

Mendix CEO Derek Roos wrote in a blog post that joining Siemens will help Mendix "by doubling down on R&D investments and geographical expansion".

"Becoming a part of Siemens gives us unprecedented access to deep industry know-how, network and expertise," he added. "Together with our partner ecosystem, we’ll be able to extend the Mendix platform with deeply integrated vertical solutions across a wide range of industries.

"Combining low-code with best-practice solutions and templates will provide even more value and speed to market for our customers."

DocuSign acquires SpringCM for $220 million
© DocuSign

DocuSign acquires SpringCM for $220 million

DocuSign acquired the Chicago-based software maker SpingCM in July for $220 million (£169 million). The vendor specialises in document generation and contract lifecycle management software, two capabilities DocuSign will look to bring to its sizeable customer base soon.

Workday makes a pair of acquisitions
© Workday

Workday makes a pair of acquisitions

HR and financial planning software specialists Workday made a pair of acquisitions in the summer, starting with Adaptive Insights in June and followed by Stories.bi in July.

Adaptive Insights is a Palo Alto-based cloud financial planning software maker that Workday will look to leverage to improve its existing Workday Financial Management platform.

Chief products officer Petros Dermetzis wrote in a blog post: "With this incredible team and their industry-leading technology unified with Workday, we will accelerate customers' finance and business transformations across the organisation through a powerful combination of integrated planning and a complete finance suite of products.

"More specifically, this acquisition will fast-track our financial planning roadmap by 2+ years, delivering customers new, advanced modelling capabilities and more, powered by the Adaptive Insights Business Planning Cloud."

Stories.bi specialises in augmented analytics, which uses machine learning to deliver more automated insights to users.

It will be brought in to boost the Workday Prism Analytics suite, with Workday VP Peter Schlampp writing in a blog post: "With the addition of this incredible team and technology, we will power our analytics products to be more intelligent and our UX to be more conversational. This means our customers can find even more opportunities to improve their business without having to dig through data or wait on detailed reports."

Salesforce acquires Datorama
iStock

Salesforce acquires Datorama

Salesforce has signed an agreement to buy Datorama, a cloud-based, AI-powered marketing intelligence and analytics platform that companies including Unilever and PepsiCo use to manage their marketing data across campaigns and channels.

The acquisition will enhance Marketing Cloud, with "expanded data integration and intelligence, enabling marketers to unlock insights across all of their marketing channels and data sources," Bob Stutz, CEO of Marketing Cloud, explained in a statement.

Terms of the deal remain undisclosed, but Israeli news site Calcalist reported that Salesforce will pay more than $800 million in cash for Datorama, citing two unnamed sources.

Slack buys the competition in Atlassian deal

Slack buys the competition in Atlassian deal

Workplace collaboration darling Slack is buying up the competition it usurped - Atlassian's HipChat and Stride assets - to discontinue them, and in exchange Atlassian will take a stake in Slack.

The news broke via Slack's CEO Stewart Butterfield on Twitter, confirming that Slack will take the Hipchat and Stride IP and move those users onto its own service.

It will provide a boost in users for Slack, as the startup continues to take on established collaboration enterprises like Microsoft, which itself seems to have remodelled its collaboration software on Slack's with Teams, a sleeker approach to teams-based working than Skype for Business.

Bloombergreports that the unusual deal will allow Atlassian to focus on its project management services, such as Jira and Trello, while Slack can continue to bolster its chatops efforts.

The deal was for an undisclosed amount, but more details should emerge during Atlassian's upcoming quarterly earnings report.

Broadcom acquires CA Technologies

Broadcom acquires CA Technologies

Broadcom has agreed to buy CA Technologies for $18.9 billion (£14.3 billion) in cash.

The addition of corporate software to the chipmaker's business surprised Wall Street analysts. Broadcom CEO and President Hock Tan said the deal was an important building block in his strategy to create one of the world's leading infrastructure technology companies.

"With its sizeable installed base of customers, CA is uniquely positioned across the growing and fragmented infrastructure software market, and its mainframe and enterprise software franchises will add to our portfolio of mission critical technology businesses," he explained in a press release. "We intend to continue to strengthen these franchises to meet the growing demand for infrastructure software solutions."

The announcement was made just four months after the Trump administration blocked Broadcom's planned takeover of rival chipmaker Qualcomm. The deal is expected to close in the fourth quarter of this year, subject to regulatory and shareholder approval.

SolarWinds acquires Trusted Metrics
© SolarWinds

SolarWinds acquires Trusted Metrics

Monitoring software maker SolarWinds acquired North Carolina-based Trusted Metrics in July, which specialises in real-time security monitoring software. The financial terms of the deal weren't announced.

The company subsequently released SolarWinds Threat Monitor, an automated tool designed to reduce the complexity of threat detection. By aggregating asset data, security events, host intrusion detection, network intrusion detection, and correlating that data with continuously updated threat intelligence the tool promises more automated threat detection.

Microsoft acquires Bonsai
© Microsoft

Microsoft acquires Bonsai

Microsoft added another AI startup to its expanding portfolio with the acquisition of Bonsai, a Berkeley, California-based company that specialises in reinforcement learning.

Bonsai is building a platform that helps industrial customers improve the operations of dynamic control systems in applications such as robotics, engines and wind turbines.

The platform is designed to give subject matter experts of any AI aptitude the power to specify and train autonomous systems. Gurdeep Pall, Microsoft's corporate VP of business AI, explained in a statement that Bonsai would form part of Microsoft's Azure AI platform of tools.

"To realize this vision of making AI more accessible and valuable for all, we have to remove the barriers to development, empowering every developer, regardless of machine learning expertise, to be an AI developer," says Pall. "Bonsai has made tremendous progress here and Microsoft remains committed to furthering this work.

Workday acquires Adaptive Insights
© Workday

Workday acquires Adaptive Insights

HR and finance software pure play Workday announced its acquisition of Adaptive Insights for $1.55 billion (including the assumption of approximately $150 million in unvested equity issued to Adaptive Insights employees) in June.

Adaptive Insights specialises in SaaS business planning tools with its Business Planning Cloud product, which should nicely complement Workday's HR and finance focused SaaS products. It also shared Workday’s disdain for traditional, spreadsheet-based business planning processes, and its integration into the Workday platform will help continue this momentum.

Adaptive Insights founder and chairman Rob Hull wrote in a blog post: "Together, two cloud leaders will combine as one to enable customers to better plan, execute, and analyse their businesses through a portfolio of best-in-class applications."

In a similar announcement from Workday's chief product officer Petros Dermetzis, he said: "With this incredible team and their industry-leading technology unified with Workday, we will accelerate customers' finance and business transformations across the organization through a powerful combination of integrated planning and a complete finance suite of products.

"More specifically, this acquisition will fast-track our financial planning roadmap by 2+ years, delivering customers new, advanced modeling capabilities and more, powered by the Adaptive Insights Business Planning Cloud."

Splunk acquires VictorOps
© Splunk

Splunk acquires VictorOps

Machine data specialist Splunk acquired VictorOps for $120 million in cash and Splunk securities in June.

The Colorado-based firm specialises in 'devops incident management' powered by AI technology, and promises to help development teams resolve incidents faster than before.

VictorOps CEO Todd Vernon said of the acquisition: "By combining VictorOps' incident management capabilities and the Splunk platform, organisations will be able to quickly resolve and even help prevent issues that degrade customer engagement."

Microsoft acquires GitHub
© Microsoft

Microsoft acquires GitHub

Microsoft has reached an agreement to acquire GitHub for $7.5 billion in Microsoft stock. Nat Friedman, the former CEO of Xamarin - another Microsoft acquisition - will take over as GitHub CEO, while GitHub cofounder Chris Wanstrath will join Microsoft as a technical fellow.

Microsoft CEO Satya Nadella outlined the growth strategy for GitHub in a blogpost, in which he promised that the platform would retain its developer-first ethos and continue to operate independently.

The agreement for the acquisition was reached in May and is expected to close by the end of the calendar year, subject to customary closing conditions and regulatory review.

Adobe announces intention to buy Magento
© Adobe

Adobe announces intention to buy Magento

Adobe have "announced their intent" to acquire ecommerce company Magento in a deal worth around $1.7 billion.

The plan is to fold Magento into the Adobe Experience Cloud to give customers more ability to complete transactions within digital ads, e-commerce websites built on Adobe and other online customer experiences.

“With Magento’s position as the world’s most popular commerce platform and Adobe’s leadership in designing and delivering great digital experiences, we will enable every business to create and deliver compelling real-time experiences, engage with customers across every touchpoint, and transact anywhere across the entire customer journey for both B2C and B2B,” a blog post by Magento CEO Mark Lavelle reads.

Microsoft acquires Semantic Machines

Microsoft acquires Semantic Machines

Microsoft acquired AI startup Semantic Machines in May 2018.

The Bay Area startup focuses on conversational AI and will presumably be used to boost Microsoft's smart assistant product Cortana.

In a blog post, Microsoft explained: “With the acquisition of Semantic Machines, we will establish a conversational AI centre of excellence in Berkeley to push forward the boundaries of what is possible in language interfaces,” it said.

PayPal acquires iZettle
© iZettle

PayPal acquires iZettle

PayPal acquired Swedish fintech firm iZettle for $2.2 billion in May, giving the payments giant a popular point-of-sale (PoS) technology solution to add to its portfolio.

The Swedish firm had only filed for an IPO - expected to value the company at $1.1 billion - nine days before the news broke that PayPal was acquiring the business.

It provides companies - mostly small businesses - with a small card reader that links with a smartphone or tablet to ease the process of accepting card payments, providing reports and inventory management at the back end.

iZettle's co-founder and CEO Jacob de Geer will continue to lead but will report into PayPal's COO Bill Ready.

In an open letter posted to the iZettle website, de Geer writes: "The two companies have complementary product offerings and geographies. PayPal views iZettle's capabilities and talent as best-in-class and we will work together to scale our reach and geographical footprint.

"iZettle will become a centre of excellence for PayPal's in-store product and services offerings for small businesses going forward, which I'm really excited about."

Rackspace acquires RelationEdge

Rackspace acquires RelationEdge

Rackspace acquired Salesforce implementation partner and digital agency RelationEdge for an undisclosed amount in May.

This has been seen as a slightly left-field acquisition from the cloud implementation and managed services specialist, but RelationEdge could allow Rackspace to expand into new technology areas and help offer managed services for SaaS applications, as well as IaaS.

"With this acquisition, Rackspace adds implementation and managed services for SaaS applications to their growing IT-as-a-Service portfolio," read a note on its home page at the time.

Oracle acquires Datascience.com

Oracle acquires Datascience.com

Oracle announced that it had agreed to acquire Datascience.com in May.

The company will now fall under the Oracle Cloud department, giving customers the ability to "harness a single data science platform to more effectively leverage machine learning and big data for predictive analysis and improved business results," the vendor said in a press release.

The web portal is used by data science teams to organise their work, access data sets and computing resources, and develop models.

Amit Zavery, executive vice president of Oracle Cloud Platform added: "With the combination of Oracle and DataScience.com, customers will be able to harness a single data science platform to more effectively leverage machine learning and big data for predictive analysis and improved business results."

This follows Google's acquisition of data science portal Kaggle last year, as the big cloud vendors look to place themselves at the heart of the data science community.

HPE acquires Plexxi
© HPE

HPE acquires Plexxi

Hewlett-Packard Enterprise announced in May that it was buying networking startup Plexxi for an undisclosed amount.

The New Hampshire-based startup has designed a software-defined data center solution which. HPE is eyeing this to boost its hyperconverged infrastructure offering - where storage, computing and networking are combined within a single system - under the SimpliVity brand.

Ric Lewis, SVP and GM of HPE's software-defined and cloud group wrote in a blog post: "Through this acquisition, we will deliver hyperconverged and composable solutions with a next-generation data network fabric that can automatically create or re-balance bandwidth to workload needs.

"This will increase agility and efficiency, and accelerate how quickly companies deploy applications and draw business value from their data."

Plexxi had raised around $83 million from several rounds of funding since 2010.

Google acquires Velostrata

Google acquires Velostrata

Google acquired Israeli startup Velostrata in May for an undisclosed amount.

Velostrata specialises in enterprise cloud services, mostly helping companies migrate from on-premise to the cloud. It will join the Google Cloud team in its Tel Aviv office.

In a blog post Eyal Manor, VP engineering at Google Cloud, said the purchase of the company "will add to our broad portfolio of migration tools to support enterprises in their journey to the cloud".

"As more and more enterprises move to the cloud, many need a simple way to migrate from on-premises and adopt the cloud at their own pace," he added. "This helps them take advantage of what the cloud has to offer - speed, scalability, and access to technologies like advanced data analytics and machine learning."

Recruit Holdings acquires Glassdoor for $1.2 billion
© Glassdoor

Recruit Holdings acquires Glassdoor for $1.2 billion

Popular job search and company review site Glassdoor was acquired in May for an eye-popping all-cash $1.2 billion by Recruit Holdings, a Japanese conglomerate that has a sizeable HR technology arm and owns Indeed.com and Simply Hired.

In a blog post on the Glassdoor site, cofounder and CEO at Glassdoor Robert Hohman writes: "Our mission has been the same since day one: to help people everywhere find a job and company they love. That mission will not change as part of Recruit. Glassdoor will continue to operate as a distinct brand to fulfill this mission - and will be able to do so with greater speed and impact than we could achieve alone.

"It is business as usual for now and we will remain separate companies until closing."

Glassdoor had raised a total of around $200 million in its ten-year history, with the most recent a $40 million Series H in March 2016, valuing the company at around $1 billion.

Salesforce acquires MuleSoft
© Salesforce

Salesforce acquires MuleSoft

Salesforce made its biggest ever acquisition in March agreeing to pay $6.5 billion in a cash and stock deal for MuleSoft.

MuleSoft specialises in integration software and only went public a year ago, in March 2017. Its technology is used by customers like HSBC and ASOS for API management and to link together applications across increasingly complex IT environments.

Speaking at the time of the deal, Salesforce CEO Marc Benioff said: "Every digital transformation starts and ends with the customer. Together, Salesforce and MuleSoft will enable customers to connect all of the information throughout their enterprise across all public and private clouds and data sources - radically enhancing innovation."

The impact of this acquisition is immediately clear, as Salesforce also announced a new product, Integration Cloud, with the aim of helping customers to surface data "regardless of where it resides to connect every system, customer and device in a whole new way" according to Salesforce.

Read next: MuleSoft eyes security and analytics in bid for growth

ServiceNow acquires Parlo and VendorHawk
© ServiceNow

ServiceNow acquires Parlo and VendorHawk

ServiceNow, a SaaS provider of IT helpdesk solutions, made two acquisitions close together in the spring, buying Silicon Valley‑based AI startup Parlo in May and VendorHawk, which makes software for tracking SaaS subscription, at the end of April.

Parlo created a workforce solution powered by AI and natural language understating technology, allowing organisations to automate IT helpdesk and HR requests. It will subsequently be integrated into ServiceNow’s Now Platform to help customers automate business processes.

VendorHawk is a cloud solution to help customers view and rationalise their SaaS contracts. This will allow ServiceNow to offer a greater range of software asset management capabilities.

MariaDB acquires MammothDB
© MariaDB

MariaDB acquires MammothDB

MariaDB acquired Bulgarian enterprise analytics database company MammothDB for an undisclosed sum in March 2018.

As part of the deal MariaDB will create a new office in Sofia, Bulgaria, and grow its engineering and consulting talent pool to build out its analytics solution, MariaDB AX, and advance its wider database-as-a-service (DBaaS) strategy.

Read next: MariaDB ups the stakes in database war with Oracle

Michael Howard, CEO of MariaDB Corporation said of the deal: “Over the past year, we’ve seen a major increase in demand for MariaDB AX as organizations seek to fill an open source analytics gap left by proprietary offerings such as Oracle and Teradata.

“The addition of MammothDB’s deep analytics expertise will be invaluable to helping MariaDB meet this growing need and continue to innovate our analytic products.”

Oracle acquires Grapeshot

Oracle acquires Grapeshot

Oracle acquired Grapeshot in April 2018 for an undisclosed amount. The startup is from Cambridge here in the UK and focuses on helping brands avoid advertising against potentially damaging content through its Contextual Intelligence platform.

This is the latest madtech (marketing and advertising tech) acquisition from Oracle, as it looks to beef up its capabilities to compete with the incumbent Google Adsense, as well as marketing cloud solutions from rivals like Adobe and Salesforce.

Oracle confirmed that the Grapeshot technology and team will become a part of the Oracle Data Cloud, working specifically in the area of Audiences and Measurement.

Salesforce acquires CloudCraze
© Salesforce

Salesforce acquires CloudCraze

Cloud CRM specialists Salesforce acquired CloudCraze in March for an undisclosed fee. The Chicago-based company has built a popular business-to-business ecommerce solution on top of the Salesforce platform since being founded in 2009.

Salesforce had previously invested in CloudCraze through its Salesforce Ventures arm in 2017.

CloudCraze will eventually integrate with Salesforce's Commerce Cloud solution.

Splunk acquires Phantom Cyber
© Splunk

Splunk acquires Phantom Cyber

Machine data specialists Splunk acquired Phantom Cyber Corporation for approximately $350 million in February.

The Palo Alto-based Phantom focuses on two areas that align well with Splunk’s recent direction: security and automation.

The idea is to allow customers to combine Phantom's technology for orchestration and automation with Splunk's Security Operations Center platform, using analytics-driven security to accelerate incident response.

Splunk has been increasingly turning towards security solutions in the past few years, with CEO Doug Merritt saying last year: ”We started as an IT ops company, and we stumbled into security.”

Read next: How Splunk pivoted to security

“Phantom’s employees and technology significantly expand and strengthen Splunk’s vision for the security nerve centre and for business revolution through IT,” Merritt said at the time of the deal.

Read next: Splunk turns to machine learning to help customers get the most from their operational data

Amazon buys Ring
iStock

Amazon buys Ring

Amazon has bought 'smart' doorbell company Ring for more than $1 billion, reports suggest.

Ring is a US-based company that makes doorbells that record live videos, sending the videos to customer's smartphones. So far, the firm has raised $209 million of funding, according to CrunchBase.

Speculation around the purchase propounds that with the upcoming March launch of Alphabet-owned 'Nest' - its first smart video doorbell - Amazon is trying to buy out the competition.

The technology could also help the tech giant's rollout of Amazon Key, which allows delivery drivers to securely access a property to drop an item off without a key.

SAP buys CallidusCloud owner
© SAP

SAP buys CallidusCloud owner

SAP's America unit acquired SaaS company Callidus Software for $2.4 billion in January.

CallidusCloud offers cloud-based HR, sales, Lead to Money (Quote-to-Cash) systems, marketing, and customer experience solutions. There are natural synergies here with SAP's own suite of SaaS solutions for HR and sales, but this is a boost to its CRM capabilities.

CallidusCloud CEO Leslie Stretch said at the time: "We are super excited to join forces with SAP. This move gives customers precisely what they want, the market leading Sales Performance (SPM), Sales Execution (CPQ) and Sales Enablement clouds combined with SAP Hybris and S/4HANA."

Cisco acquires BroadSoft
© Cisco

Cisco acquires BroadSoft

Cisco acquired the Maryland-based cloud company BroadSoft for $1.9 billion in February.

BroadSoft, which went public in 2010, specialises in cloud-based calling and contact centre solutions. Cisco plans on folding the technology into its existing calling, meetings, messaging, customer care, hardware endpoints and services portfolio.

Former BroadSoft CEO Michael Tessler and his team are joining Cisco's Unified Communications Technology Group.

Microsoft acquires Chalkup
© Microsoft

Microsoft acquires Chalkup

In quite a unique deal Microsoft acquired the licence for the collaborative classroom technology Chalkup, which helps teachers give feedback to students digitally, and hired its co-founder and CEO Justin Chando in February.

It may seem a left-field move from the tech giant but Chalkup's technology is being eyed as an ideal fit with Microsoft's work in the e-learning space, both through LinkedIn and its Teams for Education product.

A spokesperson from Microsoft said: "The Chalkup service is very similar to Microsoft Teams. Chalkup is a small startup that grew to 120K+ registered users and has grown a few thousand fans a month. Microsoft wanted to hire the CEO Justin Chando after spending several days with him to help us accelerate several areas of our offering.

"Rather than an acquisition, Microsoft secured an exclusive licence to Chalkup’s technology and hired their co-founder full time. We are excited to have Justin join the Education Product team."

Chalkup’s existing products will continue working until 30 June.

Oracle acquires Zenedge
© Oracle

Oracle acquires Zenedge

Oracle agreed to acquire IT system security company Zenedge in February. Zenedge specialises in AI-powered security software, specifically aimed at mitigation. The terms of the deal were not disclosed.

With Zenedge, Oracle gets a security service to add it to its growing cloud play, and a company which shares its focus on automation. Zenedge software can also be run in the cloud, on-prem or across hybrid environments.

Oracle said of the acquisition in a written Q&A (pdf) on its site: "Zenedge expands Oracle Cloud Infrastructure and Oracle's Domain Name System (DNS) capabilities, adding innovative application and network protection that augments existing Oracle security services and partnerships.

"Together, Oracle and Zenedge will allow enterprises to adopt cloud services without compromising performance, cost, control or security through an expanded Oracle Cloud Infrastructure platform."

OpenText acquires Hightail
© Hightail/OpenText

OpenText acquires Hightail

Content collaboration software maker OpenText acquired Hightail, better known by its old name of YouSendIt, in February for an undisclosed amount.

OpenText will acquire Hightail's existing user base of more than 5 million as well as the filesharing technology.

Mark Barrenechea, OpenText CEO and CTO said of the deal: "The acquisition of Hightail underscores our commitment to delivering differentiated content solutions in the cloud that enable marketers and creative professionals to share, produce, and securely collaborate on digital content. We are pleased to welcome Hightail customers and employees to OpenText today."

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