Q&A: What do you need to know to run an ICO?

Laurent Leloup, the CEO of Chaineum, France’s first 'ICO Boutique,' talks about his company.

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Chaineum claims to be the first "ICO Boutique" in France, providing a range of end-to-end services to companies that want to expand into this new funding mechanism. CEO Laurent Leloup was lead advisor on the DomRaider ICO – the first in France – which raised 262 million tokens in the initial pre-sale. He talked about the company and what it's doing in this lightly edited Q&A.

How did the idea for Chaineum come about?

Chaineum was formed with the idea to create a virtual incubator on the blockchain. With the launch of the DomRaider ICO last June, we realized that there was a real need for a company to provide ICO consultation services and, therefore, this became the focus of the business.

Within weeks we were contacted by several companies looking to launch their own ICOs, which means we currently have a number of projects in the pipeline for the next few months.

What kind of companies are mostly looking to raise funds via an ICO?

Many of the organizations we work with are already established blockchain businesses who are looking to expand. They are turning to the crypto-currency community to facilitate this growth due to the number of benefits associated with this type of currency.

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