Dashlane ups the 'password manager for business' ante

Passwords are the bane of pretty much everyone’s life. And so easy to resolve through the use of a robust password manager.


Once upon a time, back in the deepest darkest days around 2010, I had to remember a host of different passwords for different services.

If truth be told, I, like so many others, probably used the same password for the bulk of different services I signed up for. Back then it may not have been such an issue but recent years have shown how password reuse is a massive potential risk vector. I don’t need to worry about that anymore since I’ve used, for a few years, a password manager to wrangle all my logins.

Password managers are simple, yet important little things -- they remember an individuals passwords to all the different services they use, and lock it all up behind a single, highly complex, master password. Of course there is a risk there, in that a single source has access to all an individual’s services but, touch wood (or knock on wood, for you Americans), thus far there have been very few security issues with these vendors. I guess, since password management is their core business, they have a pretty incredible level of motivation to do everything in their power to remain robust.

But while password managers have seen pretty widespread uptake among consumers, they’ve not, in my impression, really hit it out of the park in the business arena, losing out to more enterprise-focused Single Sign On (SSO) vendors.

Dashlane is one provider that is looking to further extend its business credentials and, to that end, is extending its business offering Tuesday with some new features that it promises will offer more robust provisioning, strong password management and the all-important access control for IT manger.

AT a high level, the new features that Dashlane is rolling out include:

  • SAML Ssupport and enterprise deployment: Dashlane Business customers can automate user provisioning with the latest SAML and MSI-based technologies.
  • Smart space management: Streamlines organization for users and maintains visibility of their password security for work credentials.
  • Remote deprovisioning: Ensures company logins remain secure if an employee leaves an organization.
  • Custom policy settings: Lets administrators set company security and sharing policies at the team level for all users.

Dashlane’s business offering is priced at $2 per user per month with volume discounts and enterprise licensing. The company claims six million individual users globally across over 6,000 organizations that use its product.


The password management space is one that is notoriously difficult to monetize. Most password managers offer a free consumer product and have a freemium model whereby higher level or business features are a paid option. I’ve not seen massive evidence that individual users have much of an appetite to pay for a more advanced product. Add to that the fact that, much like Box when it moved from consumer to enterprise, larger organizations are somewhat dubious about solutions that have a parallel consumer play, and you have a difficult sell.

If that wasn’t enough of a barrier -- a bunch of SSO vendors such as Okta and OneLogin, offer this sort of functionality, albeit through different means, but as part of a far larger whole and including things such as automated provisioning and new employee onboarding to organizations.

Don’t get me wrong, these new features look compelling and make absolute sense for business customers, but I’m not sure just how much they’ll move the needle for Dashlane. That’s less a functionality issue than it is a perception one.


Copyright © 2016 IDG Communications, Inc.

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