Samsung Galaxy S7 is a boring update: @evleaks leaks again #TheNextGalaxy

Good grief, Samsung. It’s like you’re not even trying

Samsung Galaxy S7
Evan Blass

This Samsung Galaxy S7 press render got outed by the infamous Evan “@evleaks” Blass. To nobody’s surprise, the bête noire of just about every phone maker has delivered this shot of a pair of Sammy’s new “flagship” phones.

The launch event is said to be on February 21, at MWC16. And the release date pegged as March 11. As ever, these rumors are just that, so you should probably treat any such “news” with extreme caution. However, Blass has form.

But in IT Blogwatch, bloggers ignore all that sensible stuff. Not to mention: John Cleese on political correctness...

Your humble blogwatcher curated these bloggy bits for your entertainment.
[Developing story: Updated 8:45 am PT with more comment]

Not the most inspiring photo in the world. But Evan Blass also speaks to "a person briefed on the company’s plans"—Samsung Galaxy S7 and S7 edge will feature microSD, water resistance, and larger batteries:

Samsung is endowing its first two 2016 flagships with a pair of features that were conspicuously missing from [the] S6 and S6 edge.

Both the Galaxy S7 and Galaxy S7 edge will offer microSD slots [and] IP67 dust- and water-resistance certifications. ... Whereas last year’s pair...had the same 5.1-inch display size, this year...the S7 edge [is] said to offer a larger, curved display measuring 5.5 inches.

While neither handset will bring back the replace batteries, both models are receiving a capacity bump: to 3000mAh and 3600mAh.

The rear camera lens should now be flush...eliminating the sometimes-maligned “S6 hump.”

Someone is being sarcastic in his headlines. That would be Gordon Kelly—Samsung's Exciting Galaxy S7 Looks Like This:

Now images have been leaked, Samsung faces one big problem: it looks boring.

The curvature is more rounded, the top and bottom bezels are fractionally thinner – but otherwise the S7 is the spitting image of the S6. [Whether] a visually unchanged next generation Galaxy S can still excite and engage customers remains to be seen.

Unlike last year, the Galaxy S7 won’t be joined by a matching 5.1-inch Edge and then a larger 5.7-inch Edge Plus. Instead the company is...releasing just two phones with the 5.1-inch S7 joined by a spit-the-difference 5.5-inch Galaxy S7 Edge. This sees Samsung tackle the iPhone 6S and iPhone 6S Plus head on while the Galaxies’ significantly smaller bezels should [be] better for one handed use than the iPhone.

Blass has a very strong track record and too much has already been leaked for [the images] to be way off base.

When's the reveal? Just in time, it's Justin Diaz' day—Samsung’s Galaxy S7 Announcement Rumored To Be Feb. 21st:

[Blass] points to February 21st as the unveiling date [with] a leaked image of what appears to be an Unpacked 2016 teaser. ... It’s expected that Samsung will be unveiling both the standard Galaxy S7 as well as the Galaxy S7 Edge at this year’s Mobile World Congress during their Unpacked event.

Instead of the Snapdragon 820 CPU from Qualcomm Samsung could opt to use Exynos 8890 chipset. ... Rumors have also stated that Samsung could be planning to use one processor in some models while using the other processor for another variation, possibly in different regions.

OK, so when's the actual release date? Cam Bunton obliges—Leaked Samsung teaser points to Feb 21 Galaxy S7 launch event:

A handful of companies have already announced their intention to launch devices [around] MWC 2016 in Barcelona. ... LG and Huawei have both sent out invites...but, Samsung — a company which for the past few years has used the conference to launch its Galaxy S range — has been quiet so far.

If this was an iPhone, we’d more than likely be calling it an ‘S’ upgrade. ... It’s rumored to have a lower-resolution, but better quality 12MP camera, boasting one of Samsung’s new BRITECELL sensors. ... It might even have a pressure-sensitive touchscreen.

It’s been rumored that Samsung will begin selling the phone on March the 11th, and might do so with a new upgrade program.

Meanwhile, Jessica Dolcourt gets snarky on a Sunday—Ready for the Samsung Galaxy S7?:

The invitation to the "Unpacked" event doesn't explicitly say Samsung will unveil the...S7, but if it doesn't, the South Korean electronics giant might as well pack it up and go home. ... And Samsung had better do this right.

The electronics giant needs a hit with the Galaxy S7. ... 2015's Galaxy S6 didn't keep Samsung from losing its global footing as budget-conscious buyers gravitate toward phones from Motorola, Xiaomi and Huawei. hasn't put a dent in iPhone sales.

Update: But markets are getting saturated. As Michael Heller notes—Do the iPhone or Galaxy S matter anymore?:

Both Apple and Samsung are facing the same market pressures and troubles. The market pressures are frankly somewhat absurd.

Of course, if there's one thing that investors and Wall Street don't understand, it's perspective and mitigating expectations. ... Nothing less than growth is acceptable. ... But the flagship iPhone and Galaxy S devices are not the answer to that question. ... The vast majority of users in developed nations who want a high-end smartphone already have one.

The real growth opportunity for smartphone makers is in emerging markets like South America, India, and Africa. [Hence] the rise of low and mid-range devices.

And Finally...

John Cleese: Political Correctness Can Lead to an Orwellian Nightmare

You have been reading IT Blogwatch by Richi Jennings, who curates the best bloggy bits, finest forums, and weirdest websites… so you don’t have to. Catch the key commentary from around the Web every morning. Hatemail may be directed to @RiCHi or
Opinions expressed may not represent those of Computerworld. Ask your doctor before reading. Your mileage may vary. E&OE.

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