Shop 'til Chrome drops: Google to add Buy button in search results

Search results and shopping: What could possibly go wrong?

In the past, Google has tried -- and failed -- multiple times to replace Amazon as choice destination for online shopping. Yesterday, the day before Google I/O, an executive -- burdened with secrets -- confirmed Search-Engine-The-Merciless' latest scheme designed to usurp Amazon from its throne perched atop the pinnacle of e-commerce.

In IT Blogwatch, bloggers, as always, continue to shop on Amazon.

Today's humble blogwatcher is .

Chris Chavez explains Google's pet project for the month:

We're sure Google has a ton of new developments in store for this year's Google I/O developers conference, but they're already spilling the beans on one new feature that will help them drive business to their customers and better compete with Facebook and Amazon's ad business.  MORE

Tyler Lee 'splains how it all works:

For those unfamiliar with how this works, basically there will be a Buy button placed on Google's paid product listing ads. From there users will be able to click the button which in turn will take them to a Google page that will allow them to complete the purchase.  MORE

And Chance Miller sleeps -- perchance to dream in code:

Speaking at the Code Conference in California, Google's chief business officer Omid Kordestani confirmed that the company is in fact planning on adding a "buy" button to search results.  MORE

Mobile -- that's how Rolfe Winkler rolls:

The new button is expected to be rolled out on mobile devices, according to people familiar with the matter, and will enable people who click on product ads in search results to buy those products without navigating to a third-party site.  MORE

For reasons unknown, Liz Gannes always buys groceries locally:

Kordestani [noted] that people are more frequently making mobile searches that lead to offline purchases. He said the number of Google queries that include proximity -- where users try to find something near them -- has doubled in the last year.  MORE

Meanwhile, Lance Ulanoff takes fewer steps:

Google is thisclose to removing one step out of your online buying process and, quite possibly, taking a chunk out of Amazon's online shopping business.  MORE

And Finally…
Steve Strange would have been 56 today: R.I.P.

You have been reading IT Blogwatch by Richi Jennings and Stephen Glasskeys, who curate the best bloggy bits, finest forums, and weirdest websites… so you don't have to. Catch the key commentary from around the Web every morning. Hatemail may be directed to @itblogwatch or Opinions expressed may not represent those of Computerworld. Ask your doctor before reading. Your mileage may vary. E&OE.

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