PageSpeed to be latest dead Google product

Waddya mean, you've never heard of it?

Google's PageSpeed Service is no more. It has ceased to be -- or, at least, it will have in early August. It's yet another Google service that the company's gotten bored with, it seems.

Here we go again. Cue: much wailing and gnashing of teeth.

In IT Blogwatch, bloggers experience severe déjà vu.

Your humble blogwatcher curated these bloggy bits for your entertainment.

Frederic Lardinois reports the sad news:

Google is shutting down PageSpeed...its hosted solution for optimizing websites...on August 3. Developers have until then to change their DNS settings. [It] launched four-and-a-half years ago. [It] applies a number of optimization techniques [that] range from compressing images to optimizing cache settings, JavaScript and CSS files. The service also caches static assets and then delivers them from Google’s servers around the world.

[It's] similar to what CloudFlare does but without the focus on security. ... CloudFlare has definitely cornered this market.  MORE

And Shaun Nichols is slightly less sober:

Come August 3rd your site is knackered. [Google] is planning to send notifications to all users who will be affected by the shutdown. [It] also offers PageSpeed plugins through Apache and Nginx, as well as in an SDK. Those plugins will still work.

Google regularly purges its less-successful web services in semi-annual "cleaning" efforts.  MORE

So Anonymous Googlers mourn thuswise:

The PageSpeed Service team regretfully decided that the time had come to re-focus their efforts elsewhere.

Please see the detailed instructions here.  MORE

Is there more to this than meets the eye? OpenDNS honcho David Ulevitch hints at his suspicions:

Weird that Google wouldn't mention the most obvious alternative...CloudFlare.  MORE

Meanwhile, CloudFlare honcho Matthew Prince would be king: [You're fired -Ed.]

When Google launched the PageSpeed Service I had a VC tell me we should pack our bags. I said: "We'll see."

Glad to see focus still wins.  MORE

You have been reading IT Blogwatch by Richi Jennings, who curates the best bloggy bits, finest forums, and weirdest websites… so you don't have to. Catch the key commentary from around the Web every morning. Hatemail may be directed to @RiCHi or Opinions expressed may not represent those of Computerworld. Ask your doctor before reading. Your mileage may vary. E&OE.

Copyright © 2015 IDG Communications, Inc.

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