Zuck transforms Facebook Messenger into a PLATFORM

Zuckerberg: Send me a sticker.

At Facebook's F8 conference yesterday, founder Mark Zuckerberg was trying to convey his thoughts about Facebook Messenger: It is now the end-all-be-all of everyone's existence. No, he really didn't say that, but Zuck and company made it clear to attendees and the world-at-large, that Facebook no longer considers Messenger a simple app, it is now a platform.

So, what does that mean exactly? To start, apps should be written on top of it, users should use it to send cute stickers to friends, and businesses should use for customer support stuff. Something along those lines.

In IT Blogwatch, bloggers get the message.

Today's humble blogwatcher is .

Jay Yarow looks in from the outside:

Is Larry Page asleep at the wheel? Because it sure feels like it.

Facebook is conducting an all-out assault on Google. It just launched embeddable videos and a new ad network.

From the outside looking in, as Facebook gets stronger, it looks like Google is running in the wrong direction.  MORE

Kwame Opam embedded an app in this analysis:

Mark Zuckerberg unveiled the next phase in Facebook Messenger: Messenger Platform.

Going forward, users will be able to install apps and make purchases inside Messenger. The app's composer bar is expanding to give users access to more than 40 new apps...in order to "enhance" their conversations.  MORE

Does Larry Dignan doubt hyperbole and spin? Maybe:

[One] idea is that Messenger could be a spin on Amazon's Mayday button or Salesforce's SOS effort.

That customer service spin may be a stretch. The better analogy is probably Google's click to call efforts as it collects business profiles and acts as a go between with enterprises and customers.  MORE

Eric Limer stands on the shoulders of a messenger:

Up until now, Messenger and its growing list of functions were entirely under Facebook's control.

But now, Messenger is no longer just an app; it's a [platform]. Facebook is letting third-party developers slap together their own apps and services on top of the track Facebook's already laid.  MORE

Napier Lopez parses conference-speak:

Facebook’s mobile app development platform, Parse, is about to enter [your] home. At its F8 conference today, the company announced Parse is coming to the Internet of Things.  MORE

Meanwhile, Vindu Goel sends a warning:

Watch out, YouTube. Facebook now allows its videos to be embedded off Facebook.  MORE

You have been reading IT Blogwatch by Richi Jennings and Stephen Glasskeys, who curate the best bloggy bits, finest forums, and weirdest websitesÖ so you don't have to. Catch the key commentary from around the Web every morning. Hatemail may be directed to @itblogwatch or itbw@richi.uk. Opinions expressed may not represent those of Computerworld. Ask your doctor before reading. Your mileage may vary. E&OE.

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