So. IBM starts Spectrum storage software strategy. Satisfactory?

Software-defined...hybrid-cloud...something-something...ONE BILLION DOLLARS

IBM is crowing about investing $1B in storage software. But not just any old software. Oh no. Big, intelligent, software-defined storage software.

In IT Blogwatch, bloggers get the blues.

Your humble blogwatcher curated these bloggy bits for your entertainment.

Darryl K. Taft reports:

IBM announced it is committing more than $1 deliver a new storage software portfolio...with a layer of intelligent software. [It] creates an efficient “data footprint” that dynamically stores every bit of data at the optimal cost.

[The] technology incorporates more than 700 patents [with] software defined storage.  MORE

Larry Dignan adds:

The move highlights a reality for traditional enterprise storage giants---data centers are becoming software defined. ... In a big data era, storage is becoming a huge line item and companies need to squeeze efficiencies out.

IBM said [it] revolves around a hybrid cloud approach. ... The plan is to...take intelligence from its storage hardware and allow it to be used as a service, appliance or software...on commodity hardware.  MORE

And Maria Deutscher offers this angle:

Spectrum Accelerate is a standalone implementation of the management stack...that can run on any type of storage infrastructure.

That’s a departure from the position that Woody Hutsell, a manager at IBM’s storage business, expressed...just seven months ago. ... But with up to 80 percent of unstructured data expected to run on commodity platforms within a few years, IBM is pivoting with the market.  MORE

Meanwhile, here's Chris Mellor's standard storage schtick:

Big Blue [is] rebranding GPFS as Spectrum Scale in Linux mainframe environments.

GPFS was recently rebranded to Elastic Storage. Why is IBM rebranding it again?  MORE

That's a question Yes Me has a go at answering:

Because some years ago IBM Marketing became infected with Long Name disease, a condition in which the patient believes that long names with silly component words make fools buy stuff that they didn't buy with accurate, descriptive names like "General Parallel File System".

[And] the more evidence there is that it doesn't work, the more the patient makes the names longer and sillier.  MORE

You have been reading IT Blogwatch by Richi Jennings, who curates the best bloggy bits, finest forums, and weirdest websites… so you don't have to. Catch the key commentary from around the Web every morning. Hatemail may be directed to @RiCHi or Opinions expressed may not represent those of Computerworld. Ask your doctor before reading. Your mileage may vary. E&OE.

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