Gamification pitfalls and how companies are avoiding them


Gamification, the use of game mechanics and design techniques to motivate people to solve problems or achieve certain goals, has been in use at organizations for several years. But as the concept matures, organizations are expanding their use of gamification to reap additional benefits.

With first-generation gamification, management set up contests or games in order to encourage employees to meet corporate goals. Today’s second-generation gamification is a more sophisticated effort in which employees are encouraged to work together to achieve their own personal goals, as well as those of the organization.

“Over the past few years the focus of gamification in the majority of organizations has shifted from customer-focused applications that are championed by marketing, to many more employee-focused applications that are most often sponsored by human resources departments,” says Brian Burke, research vice president, enterprise architecture, at research firm Gartner.

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