Google cloud is cheaper, faster, easier. But revolutionary?

Guy Fawkes would be proud

At Google Cloud Platform Live in San Francisco, la GOOG is unveiling all sorts of cloudy goodies for developers and enterprises alike. Not to mention the by-now de rigueur price cuts.

It's November 5, the day some celebrate blowing up the government. So, in IT Blogwatch, bloggers remember-remember when public cloud exploded. Not to mention: Guy who?

Your humble blogwatcher curated these bloggy bits for your entertainment.

Sharon Gaudin contains her excitement:

Google renewed its push to lead the public cloud platform market. ... It's a good time...since Amazon dominates the overall cloud market and challenger Microsoft's Azure is making big gains. ... Google, according to analysts, needs to step it up or loose its footing in cloud computing, an area where it has shown strength.

One of Google's first announcements was another cut in its cloud prices...a 47% price reduction for network egress; a 23% cut for BigQuery storage; a 79% reduction for persistent disk snapshots and a 48% cut for persistent disk SSD.

[And then] a list of new features and advances that included building out a container-based platform. ... Container Engine, based on the open source Kubernetes project for building distributed apps, is a system for running and linking application components on individual virtual machines.  MORE

Owen Thomas counts the pennies, lookyou:

The bottom line for consumers and businesses: cheaper computing, faster creation of new services by startups and big companies alike, and more migration to the cloud.

Google is now allowing customers to connect directly to its network or connect through carriers like Verizon and Level 3 and data-center operators like Equinix. ... Add to that...Google's secret weapon in the war against Amazon and Microsoft: Andromeda [which] simplifies the management of the often-complex networking configurations of cloud servers—and thus improving their performance.  MORE

Google's Brian Stevens crows thuswise:

The cloud of today is not yet where developers need it to be. The only partly realized; too many of the headaches...remain. We want to do better.

Container Engine lets you move from managing application components running on individual virtual machines to launching portable Docker containers that are scheduled into a managed compute cluster for you. ... Managed VMs...give you all the benefits of App Engine in a flexible virtual machine environment [with] auto-scaling support, Cloud SDK integration and support for runtimes built on Docker containers. ... We’re making it easier for you to get the benefits of Google’s worldwide fiber network. ... Cloud Debugger makes it easier to troubleshoot applications in production. ... Compute Engine Autoscaler...uses the same technology that Google uses to seamlessly handle huge spikes in load.

As always, we have an enduring commitment to passing along the savings we receive from Moore’s Law to our users. ... You benefit from increased efficiency and falling hardware prices.  MORE

So Barb Darrow adds context:

Before now...Google Apps shops had to [use] the same public IP network that supports YouTube and other Google consumer services. Now they’ll get dedicated capacity...and be able to burst up to 10G.

Of all the goodies Google is throwing out there, one really stands out...and that is new official support [of] Ubuntu 14.04 LTS, 12.04 LTS and 14.10 releases. GCE had already supported Red Hat Enterprise Linux, Debian, CentOS, and SUSE Linux so Ubuntu was conspicuous by its absence.

On Monday, IDC estimated that the public cloud market is worth about $56.6 billion this year and will hit $127 billion by 2018, a 22.8 percent compound annual growth rate over five years.  MORE

And Frederic Lardinois has more about containerization:

Docker is probably the hottest technology in developer circles these days. [It] makes it easier for developers to run distributed applications.

This new service is a “Cluster-as-a-Service” platform based on Google’s open source Kubernetes project...which helps developers manage their container clusters. ... Kubernetes dynamically manages the different Docker containers that make up an application for the user.  MORE

And Finally…
Guy who?


You have been reading IT Blogwatch by Richi Jennings, who curates the best bloggy bits, finest forums, and weirdest websites… so you don't have to. Catch the key commentary from around the Web every morning. Hatemail may be directed to @RiCHi or Opinions expressed may not represent those of Computerworld. Ask your doctor before reading. Your mileage may vary. E&OE.

Copyright © 2014 IDG Communications, Inc.

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