Google Inbox will change everything about email (or not)

Inbox: Pinchai's email of sorts.

pichai google inbox

Meet Inbox. Not your dad's inbox, but the new (confusingly) named app from Google designed to replace dad's email inbox. Currently invite only for the hoi polloi, blogger reviews of Inbox are divided. Optimistic bloggers believe existing email paradigms be-a-changin', but pessimists yawn and remember similar things were once said about Google Wave.

In IT Blogwatch, bloggers check their Outlook folders.

Filling in for our humble blogwatcher Richi Jennings, is a humbler Stephen Glasskeys.

Maestro JR Raphael paints a beautiful picture:

Google arguably reinvented email when it launched Gmail 10 years ago, but the company's never been one to stick with the status quo or shy away from a challenge. With its brand new multiplatform app called Inbox, Google is hoping -- oh, yes -- that it can reinvent email once again.  MORE

But Juan Carlos Perez looks in another direction:

[Inbox,] according to a blog post from Google Android and Apps head Sundar Pichai "it's not Gmail: it's a completely different type of inbox, designed to focus on what really matters."

The first Inbox innovation mentioned by Pichai doesn't sound very innovative ... Pichai calls it "Bundles."

The other big Inbox feature is called keeping with the stating-the-obvious meme...highlights what it deems to be important information.  MORE

Then, Jason Cross paints by numbers:

Inbox is made by the same team that makes the Gmail app, but it’s not a replacement for it. ... Inbox is Google’s stab at using...the data-mining intelligence of Google Now to sort, filter, and present your mail in a organized fashion.  MORE

Mat Honan reads a lot into email:

Look, email is awful. It's a mess. It's overwhelming. It's a shame spiral of things you should do, replies...meetings...memos...commingled with flight information, daily deals, newsletters, purchase confirmations, spam, and inspirational messages. MORE

David Pierce sees the future:

The Inbox app itself is minimalist and lovely, full of layers and easy to navigate. It's remarkably fast...and far better on iOS than the Gmail app.

Adding the power of Google Now to your email is an obviously good idea; so is combining your to-do list with your inbox.  MORE

And Leo Mirani revisits the past:

Google has been trying to reinvent email for years. Five years ago, Google launched Wave ... A year in, Wave was shut down.

But Medium’s Steven Levy gets closest to what Google is trying to do, which is about an "evolution to nudge Inbox even closer to Google Now so that the concept of email itself blurs."  MORE

Then Chris Taylor watches a mockumentary:

So what problem...does Inbox solve? Google answered that, albeit not very successfully, with [a launch video] that is practically a parody of itself.

Inbox was introduced as "an inbox that works for you." (So is Google saying regular Gmail doesn't work for you?)   MORE

Meanwhile, Ed Bott gives a thumbs down:

I know this video of Inbox is fake because if it were real there would be 20 more notification icons along the top.  MORE


You have been reading IT Blogwatch by Richi Jennings and Stephen Glasskeys, who curate the best bloggy bits, finest forums, and weirdest websitesÖ so you don't have to. Catch the key commentary from around the Web every morning. Hatemail may be directed to @RiCHi or Opinions expressed may not represent those of Computerworld. Ask your doctor before reading. Your mileage may vary. E&OE.

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