How to Start a Computer Repair Business

Want to know how to start a computer repair business? All small businesses use computers and depend on them to work consistently, predictably and dependably. However, it is not cost effective for most small businesses to have their own in-house IT department. Still, they need someone like a computer repair business to help keep their IT assets up and running, so they can stay competitive in the marketplace.

No matter what your business experience or level of technological expertise, you can start your own computer repair business. Those that love computers, technology and working with people find that running their own business is incredibly fulfilling and can bring them substantial revenue. All it takes is following some logical, plotted steps and planning very carefully how to start a computer repair business.

The following 5 tips can help you figure out how to start a computer repair business.

1. Determine the Characteristics of Your Ideal Clients. Before you start your own computer repair business, you need to figure out who you want to serve. Know who your ideal clients are and which characteristics they share. How large are their businesses? Which major business problems do they face? As you start to fine-tune your idea of the ideal computer repair business client also think about whether you are serving a niche and what your specialty is. Are your clients all in a specific industry or do they naturally all use the same specific software or hardware? Having a niche and a specialty can really help you with marketing and sales. You will position yourself to offer solutions that no other technology professionals in your area are offering and thus be even more indispensable to your clients.

2. Know Your Strengths and Weaknesses. As you figure out how to start a computer repair business, you need to know your own strengths and weaknesses. You might have a very strong technical background but are not very business savvy. In order to succeed, you need to have a good balance of business, technical and also strong social skills, so you can best respond to the needs of your clients and build long-term relationships with them. Make sure you take the time to go outside your comfort zone and work on honing skills that come less readily to you than others.

3. Set Your Rates Right from the Beginning. When you run your own computer repair business, time is money. You can’t afford to set your rates too low in the beginning. Not only will you have to work incredibly hard just to make ends meet, but you will also have a hard time raising rates substantially once you’ve already started your business, without losing clients and compromising relationships and your reputation. To make sure you start your business using competitive rates, identify your local competitors and research what they are charging their clients and how their services compare to yours.

4. Be Patient and Let Your Business Evolve Over Time. You can’t expect to instantly get a full roster of clients and steady revenue for your business. When you are starting your computer repair business, you should expect it to take a while to get off the ground – sometimes as much as 6 months or even a year. Why? A successful computer repair business is built on strong client relationships and relationships take time to evolve. You need to get prospects for your business that know, like and trust you in order for them to turn into steady, high-paying, long-term clients. Be patient and follow clear steps when qualifying clients and forging connections through marketing and networking events. And take each client carefully through the sales cycle. If you are diligent with your efforts, they will pay off in time.

5. Remember that Marketing is Key. When you are just figuring out how to start a computer repair business, you’re going to be wearing a lot of different hats. You will probably have to do the marketing, sales, administrative and all other tasks by yourself in the beginning. Establishing a well-crafted, diversified marketing plan that incorporates a lot of different targeted activities is the only way to build your business and make sure your sales funnel is fed. So this way, you can attract new clients on a regular basis and still have time to manage other elements of your business.

In this article, we explored 5 critical tips to help you as you learn how to start a computer repair business. To learn more about how you can get more steady, high-paying clients, sign up for free tips on How to Start a Computer Repair Business now at

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This story, "How to Start a Computer Repair Business" was originally published by ITworld.


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