True believers: The biggest cults in tech

Spend enough time around technology and it starts to get under your skin. It could be a gizmo that changed your life, an ancient computer you loved, or a programming language that took months to master before it finally clicked. And then, nothing was ever the same again.

It became a part of you. You began to identify with it, even develop a belief system around it. You may have attended regular meetings of others similarly afflicted, and openly despised members of other groups. Before you were even aware of it, you'd joined a cult.

[ Speaking of cults, take InfoWorld's IQ tests to see if you've got what it takes to hold your own among Apple maniacs, Windows admin gurus, Linux admin cognoscenti, or the order of programmers. ]

"People develop protective and tribal feelings about the technology they use," says Michael Jolkovski, a clinical psychologist. "And the metaphor of religious wars or cults is pretty accurate -- just as a person's religion becomes the main framework for apprehending reality, so does the OS of choice."

(Jolkovski adds that he belongs to the cult of Apple and is patiently awaiting orders from the mothership on what new gadgets to buy.)

Of course, the word "cult" tends to have negative connotations -- mind control, Kool-Aid, comets -- so if it makes you feel better, call it a club. Either way, you may well belong to one or more of the many tech cults/clubs out in the wild -- perhaps even some of the following seven.

[ Did we leave out your cult of choice? Nominate your favorites in the comments section below or log onto the Adventures in IT discussion forum on IT cults. ]

Tech cult No. 1: The Way of the Palm
Gathering of the tribes: The Palm Forums
Major deities:
Jeff Hawkins, Donna Dubinsky
Sacred relics: Pilot 1000 and Pilot 5000
Mantra: The Pre will set us free

When Jonathon Ezor walked into a J&R Music store in the fall of 1996 and encountered his first Pilot 1000, it wasn't exactly a religious experience, but it was life-altering. He immediately began speaking in tongues -- or, more accurately, writing in flawless Graffiti, the Pilot's handwriting recognition alphabet.

"I picked up the stylus, was able to correctly write my name on the first try, and was hooked," says Ezor, an assistant professor of law and technology at Touro Law Center and an associate writer at the PalmAddict blog. "I became an evangelist shortly after that."

[ Good news for the Palm priesthood: Palm has ordained the Pre will run "classic" Palm apps. ]

Ezor says he's owned seven Palm PDAs in his life (he currently uses a TX) and estimates he's personally converted at least 200 people to the Way of Palm. He also admits that, on the rare occasions he uses pen and paper, he sometimes finds himself writing in Graffiti.

"Palm has just always gotten how people need to work," says Ezor. "They were open from the outset with their software. They had hot-syncing. Back then if you lost your Filofax, you lost your life. I can find every note I've ever taken back to 1996. I challenge anyone who uses legal pads to do that."

You can identify true devotees because they're the ones standing around beaming contact info and free apps to each other through their Palms' IR ports, says Ezor. Another bizarre ritualistic practice: Using their Palms as TV remotes.

But it's been a difficult few years in the desert for the Palmists. After a promising start, the company was acquired, reacquired, and spun off. The original Palm prophets, Jeff Hawkins and Donna Dubinsky, left to form Handspring, then later rejoined the Palm fold. The company opened up its hardware to heretical operating systems (Windows Mobile), causing dismay among the faithful, who watched helplessly as the BlackBerry and the iPhone passed them by. Now, with the coming of the Pre smartphone and WebOS, Palm's resurrection may finally be at hand.

Of course, there are the inevitable factions and feuds. Ezor believes Palm's rivalry with Microsoft in 1990s was overblown, but he sees Pre acolytes online eyeing St. Steven's Church of the Almighty iPhone with increasing vitriol.

"I think the true believers are the ones who had the Pilot 1000 or 5000, who jumped on the Palm before it went mainstream," he says. "And the orthodox sect belongs to people who prefer Graffiti 1 over Graffiti 2."

Tech cult No. 2: Brotherhood of the Ruby
Gathering of the tribes: RailsConf, RubyConf
Major deities: Matz, DHH
Mantra: MINSWAN (Matz is nice, so we are nice)

Programming language Ruby and its younger, sleeker sibling, Ruby on Rails, evoke the kind of devotion usually seen in disciples who've spent years in the wilderness, only to find themselves on the cusp of mainstream acceptance.

"It helps that we're better than everyone else," jokes Obie Fernandez, author of one of the cult's sacred texts, "The Rails Way," and CEO of Hashrocket, a Ruby on Rails development house. "One of the main ingredients for cult devotion is a sense of superiority. Also, from the beginning we faced a lot of resistance. That persecution complex definitely helped sow the seeds of cultishness."

[ See which IDE is best for Ruby on Rails in the InfoWorld Test Center's comparison of nine tools. ]

Ruby was created in 1994 by the Zen-like Yukihiro Matsumoto, known simply as "Matz." He wanted to create a scripting language he described as "more powerful than Perl, more object oriented than Python." An open source community soon formed around Ruby, along with the philosophy of MINSWAN, or "Matz is nice, so we are nice."

In 2004, David Heinemeier Hansson (DHH) developed Ruby on Rails, an application framework based on Ruby that enables rapid-fire development of sleek-looking Web sites. Unlike Matz, DHH has been known to drop the F-bomb on people at conferences and other public events. Nonetheless, RoR quickly garnered tens of thousands of acolytes, including several at Fortune 500 companies.

"Thanks to a groundswell of open source support, Rails is very mature right now," says Fernandez. "The amount of enthusiasm in the community has created a richness of libraries and plug-ins around the framework, making it both powerful and productive."

While there is some rivalry between Rubyists and members of the Python cult, Fernandez says both are sworn enemies of the compiler clan. Being a dynamic language, Ruby doesn't require compiling before being run, leading to less coding and fewer errors, he says. (Followers of static compiled languages like Java and .Net may not-so-respectfully disagree, he acknowledges.)

The Ruby cult is also fiercely Mac-centric. Brandishing a Windows PC within view of a Rubyist can become a life-altering event, and not in a good way. "From the beginning we've taken a page from Apple playbook and concentrated on being superior," adds Fernandez. "We're not afraid to show off and look more polished than everyone else."

Tech cult No. 3: The Ubuntu tribe
Gathering of the tribes: Ubuntu Developer Summits
Major deity: Linus Torvalds
Minor deity:
Mark Shuttleworth
Animal spirit guides: Breezy badgers, dapper drakes, feisty fawns, gutsy gibbons, hardy herons, intrepid ibexes, jaunty jackalopes

An offshoot from the Debian clan, Ubuntu may be the largest of the many Linux pagan belief systems, says Scott Steinberg, publisher of gadget site Digital Trends, in part because it's more accessible to less tech-savvy geeks.

"Ubuntu is one of the more robust and user-friendly builds of Linux available, and one that -- at odds with typical elitist mentalities -- comes with a community that's generally receptive and friendly to beginner- and intermediate-level users," he says. "Audience participation is welcomed and invited, and sincere efforts have been made to ensure appeal to a wide demographic."

[ Is Ubuntu as slick and user-friendly as its tribe claims? Find out in Neil McAllister's first look at Ubuntu 9.04. ]

Ubuntu code is governed by a council of more than 120 Masters of the Universe (MOTU), who handle development chores for the Universe and Multiverse repositories, plus another 55 mystics (core developers) and thousands of lay-programmers, says Ryan Troy, founder of However, it is ruled by a single shaman: Mark Shuttleworth, CEO of Ubuntu's commercial sponsor Canonical, but more commonly known as Self-Appointed Benevolent Dictator for Life.

Although the word "Ubuntu" derives from an African philosophy meaning "I am what I am because of who we all are," disagreements abound among the faithful. Troy admits there's "a pretty good amount of drama" in the Ubuntu user forums, but says that overall the Ubuntu community is tightly knit and well governed. However, holy wars with followers of Windows, Mac, and other Linux distros continue to rage.

Tech cult No. 4: The Commodorians
Gathering of the tribes: CommVEx, C4 Expo, World of Commodore
Major deity: Jack Tramiel
Minor deity:
Jim Butterfield (1936-2007)
Sacred relic: Commodore C65 

Commodorians know there is only one true path, and it is 8 bits wide.

From 1982 to 1994, the Commodore 64 was the most successful personal computer ever made. More than 30 million units were sold, and many are still in use today. It's probably the only machine to have a "nerdcore" rap band named after it or to have inspired a revival band (Press Play on Tape) that plays nothing but rock versions of themes from C64 games.

[ Relive the Commodore 64's 25th birthday celebration. ]

There are dozens of Web sites and multiple conferences devoted to the C64 (and its more recent sibling, the Commodore 128), as well as a small but thriving community of developers, says Jim Brain, an applications architect for a Fortune 500 life insurance firm. Brain says he started out with a VIC-20 in 1983 and graduated to a Commodore 64 before he "downgraded to a PC" in 1992. He develops new hardware for the Commodore Business Machines platform and contracts with overseas manufacturers to build the units.

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