Get ready for another Microsoft enterprise event. This month, Redmond will be talking cloud. And they're bringing out the big guns.
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Mary Jo Foley calls her travel agents: [What's a travel agents? -Ed.]
Microsoft is holding a "What's ahead for Microsoft's Cloud" event on October 20. ... Satya Nadella and...Scott Guthrie will both be presiding during the one-hour event. [It] will be webcast live.
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Microsoft is continuing to crank out meaty, regular updates to Azure. ... Last week alone, Microsoft announced general availability of its Redis Cache Service [and] of its Disaster Recovery to Azure...service; the public preview of Elastic Scale for Azure SQL Database; additional features for its DocumentDB NoSQL service and more. MORE
So Alex Wilhelm will take the helm: [Ugh -Ed.]
Mark your calendars. ... Again.
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Microsoft is continuing its recent history of coming to the Bay Area...to pitch its new products and wares. ... There is a certain irony...in having cloud announcements in San Francisco: Seattle and the surrounding areas are quickly becoming Cloud City — with Amazon’s AWS and Microsoft’s Azure are both headquartered in the vicinity. ... I suspect [it's] an attempt to help it build market and mindshare among growing startups.
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Notably, still-new CEO Satya Nadella will touch down for the event. He didn’t show up for the recent Windows 10 shindig. I presume that Microsoft rolls out Nadella when they wish to attract more mainstream attention. MORE
And Barb Darrow notes the competitive timing:
Big cloud events...travel in packs — at least when it comes to those put on by...Amazon, Google and Microsoft. Last March, the three giants counterprogrammed each other’s events. ... And they’re at it again.
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News of [Microsoft's] confab comes two months after Google disclosed plans for another Google Platform Live event also in San Francisco on November 4. ... And that, of course comes a week before AWS: Reinvent conference in Las Vegas November 11. ... So here we go again. MORE
But Rod Trent fishes for a complementary angle: [You're fired -Ed.]
Microsoft rarely initiates an event like this without some big announcements. I'm told that both Nadella and Guthrie will deliver a sort of "State of the Union" for Microsoft's Cloud...including customer use cases. But, again, this can all be done in a blog post.
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Reading the tea leaves, I fully expect more than just a "Where are we now?" MORE
Meanwhile, Neal Weinberg is at the haus of maus: [It's a small world, after all -Ed.]
ORLANDO -- Striding onstage with an air of confidence and purpose...Nadella scored high marks on both the style and substance of his keynote appearance today at the Garner ITExpo [saying] that Microsoft’s strategy going forward is "mobile first, cloud first."
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He handled pointed questions from Gartner analysts Drue Reeves and Merv Adrian with candor, admitting that Microsoft "got it wrong" in a few areas when it came to Windows 8. ... He said Windows 10 is "the first step in a new generation of Windows," architected to run on all devices, including the Internet of Things. MORE
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