CrossCommerce Inc.

Address: 650 California St., 24th floor, San Francisco, Calif. 94108

Telephone: (415) 315-1000

Web: www.crosscommerce.com

The technology: Outsourced e-commerce merchandising

Why it's worth watching: Outsourcers who help sites figure out how to turn "eyeballs" into sales could share in new revenue generated by the sites.

Company officers: Peter Nordberg, co-founder, president and CEO Raj Sarasa, co-founder and chief technology officer Jim Oliver, co-founder and vice president of business development

Milestones: Founded January 1999; first product expected in May

Employees: 30; expected to double quarterly through year's end

Expected profitability: Q1 2002

Burn money: $20 million round of financing completed in January with Donaldson, Lufkin & Jenrette Inc.'s Sprout Group and two other venture capital firms

Products: E-Merchandising Platform, consisting of an e-commerce "engine," virtual product warehousing and merchandising consulting, generally sold on a margin-sharing model.

Customers: AltaVista Co., Homeowners.com Inc. and USAGreetings.com

Partner: QRS Corp.

Red flags for IT: CrossCommerce shares its niche with at least a half-dozen firms. Its value to content sites has yet to be proven. Its shared-margin business model is dependent on sites' success in generating new revenue streams.

Copyright © 2000 IDG Communications, Inc.

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