MS2 Inc.

Location: 2440 W. El Camino Real, Suite 601, Mountain View, Calif. 94040-1400

Telephone: (650) 967-7300

Web: www.ms2.com

The technology: MS2 Accelerate, a Web application for managing product development cycles through a corporate portal

Growth potential: MS2 estimates the worldwide annual market for its product is $22 billion.

Why it's worth watching: MS2 Accelerate could be a godsend to any group that has a major software project to build in Internet time with a series of deadlines.

Company officers: Jeff Hudson, co-founder, chairman and CEO Brett Bachman, co-founder, president and chief operating officer Michael Maciag, co-founder and vice president of marketing and business development

Milestones: 1998: Company is founded. Feb. 7, 2000: MS2 Accelerate is unveiled at the Demo 2000 show.

Employees: 60

Burn money: $33 million backing from Hummer Winblad Venture Partners and others, plus a $20 million mezzanine round in February

Customers: 3Com Corp., Aspect Communications Corp., Net Perceptions Inc. and Centigram Communications Corp.

Red flags for IT: Vendors of existing marketing and groupware tools could try to mimic MS2 Accelerate by adding product development modules. The Silicon Valley labor crunch could hamper MS2's ability to grow.

Copyright © 2000 IDG Communications, Inc.

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